Wrigley Sanitary Ware and Haier Internet of Clothing officially signed a strategic alliance cooperation agreement in Foshan, Guangdong. The two parties will actively carry out multi-faceted and in-depth cooperation through complementary advantages and realize the smart balcony through technological innovation. Intelligent experience promotes the implementation of smart balconies nationwide and creates a more comfortable smart living space for users.
▲ Signing Ceremony
Xu Runfeng (left), General Manager of Haier Internet of Clothing Smart Ecology
Deputy General Manager of Wrigley Home Furnishing Group Lu Jinhui (right)
Join forces to create a smart balcony scene ecosystem
In the era of Internet of Everything, intelligent and scenario-based applications have become an inevitable trend in the development of future home furnishing industries.
As a global leader in smart home, Wrigley Bathroom does not stop at exploring the overall smart bathroom space, but actively develops and comprehensively deploys smart home in all scenarios and categories. In terms of providing overall smart home solutions, Wrigley Bathroom has strong industry advantages in smart home product research and development, product big data, etc.
This time Wrigley Sanitary Ware and Haier Internet of Clothing have reached a strategic alliance and will carry out in-depth integration and cooperation in product research and development, channel construction, and marketing models, and jointly realize the scenario ecology of smart balcony At the same time, it promotes the growth of the smart home ecosystem and provides users with a higher-quality, humanized smart balcony experience.
Building online and offline integration points to provide one-stop solutions
This strategic alliance cooperation will promote the integration and interoperability of Wrigley Sanitary Ware and Haier Internet of Clothing in the national offline market. The two parties will jointly build ecological scene touchpoints across the countrystores, and promote users' in-depth experience in areas such as products and interactive scene experiences to stimulate users' implicit needs.
The establishment of touchpoint stores will provide a complete set of balcony smart home appliances to balcony customization, avoiding problems such as the mismatch between the size of the balcony cabinet and the purchased appliances, and providing users with real One-stop smart balcony solution. At present, ecological scene touchpoint stores have been rolled out in Qingdao, Beijing and other places, and will also be implemented in Guangzhou, Chengdu, Zhengzhou, Xi'an and other cities in the future.
Not limited to offline terminal channels, Wrigley Sanitary Ware will also soon enter the "Haier Smart Home" APP. From now on, users can not only experience the online scene experience of the smart balcony on the APP, but also Enjoy a full-process, full-life-cycle service system, and professional design consultants to provide users with customized, one-stop smart balcony scene design solutions.
In the future, Wrigley Sanitary Ware and Haier Internet of Clothes will also integrate the resources of both parties to jointly launch marketing interactions, while enhancing the comprehensive value of both brands and realizing traffic sharing, it will also be experienced by more users. The comfort and convenience of the smart balcony scene provide a better and smarter home life experience.
(This article is provided by the enterprise)
