On the morning of July 17, 2020, the signing ceremony for Lion Group’s entry into China Ceramics Headquarters was grandly held in the conference room on the third floor of China Ceramics Theater.
Mr. Yin Hong, Secretary General of Foshan Ceramic Industry Association, Mr. Du Zeshuai, General Manager of Guangdong Lion Ceramics Co., Ltd., Mr. Ma Yong, Investment Manager, Mr. Zhang Meng, Investment Manager, Mr. Luo Jianjun, Investment Manager Mr. Yang Guangxue, Marketing Manager Mr. Zeng Xianmin, and China Ceramics Headquarters Operation General Manager Ms. Tang Jieming, Investment Director Ms. Yuan Meiyan, Marketing Manager Ms. Liu Yi, Investment Manager Ms. Liang Yongxin and other leaders attended the signing ceremony, and Media friends such as Ceramic Information, Ceramic City News, Ceramic Industry News, China Ceramics Home Network, Building Materials World, Huaxia Ceramics Network, China Ceramics Network, Ceramics Information, Ceramics Weekly and other media friends jointly witnessed the strength of Lion Group and China Ceramics Headquarters joint.
Lion Group was founded in 2002 and has become a large-scale modern ceramic enterprise renowned both inside and outside the industry, integrating production, sales, R&D and service. Its annual output ranks among the best in the industry. . At present, Lion Group has formed a full range of product systems and thousands of designs and varieties, including Lion Omega 3 all-ceramic marble tile series, Modern 7 porcelain tile series, rock slab series, and Shuimu Nianhua series.
Du Zeshuai, General Manager of Guangdong Lion Ceramics Co., Ltd.
Mr. Du Zeshuai, general manager of Guangdong Lion Ceramics Co., Ltd., introduced that the entry of Lion Ceramics into China Ceramics Headquarters is a key step in upgrading the brand strategy , is also an important step in revitalizing the entire production area. Guangdong Lion will continue to export advantageous products from production areas to national operators and terminal dealers, and supplement differentiated and profitable products. Mr. Du also revealed that the Lion Ceramics Exhibition Hall is located in A08, West District, China Ceramics Headquarters. The renovation of the exhibition hall has officially started and is expected to officially meet with you at the end of September this year.
Tang Jieming, general manager of operations at China Ceramics Headquarters
Tang Jieming, general manager of operations at China Ceramics Headquarters, said that under the epidemic environment, it can still expand against the trend. There are very few companies deploying nationwide, and the headwind is flying. The presence of the growing Lion Group will undoubtedly boost industry confidence. Lion's brand influence, exhibition hall design and team operations will add more luster to the park, and the park platform will also provide Lion Group with stronger, multi-channel support. In the future, the park will also integrate its own resources, seek common vision and develop together with Lion Group.
Yin Hong, Secretary General of Foshan Ceramics Industry Association
Yin Hong, Secretary General of Foshan Ceramics Industry Association believes that Guangdong Lion’s entry into China Ceramics Headquarters is a strategy for change and an important step in improving the entire brand strategy. ring. In the ceramic industry, it is better to act than to wait and see. The changes in China's ceramic industry mainly focus on two aspects: brand and innovation. More often than not, discussions about brand improvement actually focus on who to partner with. China Ceramics Headquarters, which gathers high-end brands, is the most complete place in the ceramics industry and has the characteristics of a headquarters base. Here,both growing companies and established companies can receive development inspiration and support from China Ceramics Headquarters and other brands. Therefore, Lion made the right choice by choosing China Ceramics Headquarters. At the same time, Dr. Yin Hong hopes that Lion Group and China Ceramics Headquarters will work together to get better and better!
Signing process
Media interview session
In the Lion Group’s strategic upgrade plan, why is the new marketing center located at the China Ceramics Headquarters?
Mr. Du: First of all, China Ceramics Headquarters is excellent in marketing planning, platform management, customer service and other aspects. The clean and standardized park, abundant supporting resources, and sound customer service system are all highly recognized by Lion Group. Secondly, for strategic upgrading, we hope to cooperate with partners that match Lion Group’s positioning and development philosophy. China Ceramics Headquarters is a gathering place for high-end brands in China's ceramics industry. Lion Group unanimously believes that China Ceramics Headquarters is the most suitable partner. As the saying goes, "It's not that giants don't gather together." China Ceramics Headquarters has gathered a large number of outstanding companies. We believe that these companies are not only our comrades in fighting side by side, but also role models for us to learn from on the road of growth. We are willing to work hand in hand with China Ceramics Headquarters , and seek common vision.
Lion Group has built a new marketing center at China Ceramics Headquarters. Does Lion Group have any new plans in terms of business channels?
Mr. Du: In terms of OEM services, we provide brand operators with process-based customized services in line with the brand, and combine new technology and high quality to create differentiated products; in the national terminal market, Deepen the service, upgrade the brand, and continue to move towards a national brand; in terms of strategic centralized procurement, we focus on leading brands. Most of the leading brands have signed strategic cooperation with us, and we will continue to improve services. Deepen cooperation; in terms of engineering channels: relying on Jiangbei Central Warehouse, strictly control product quality and provide full-category supporting services across the country.
It is understood that Lion Group has achieved good results on its online platform. What plans does China Ceramics Headquarters have for online development?
Mr. Tang: Since last year, China Ceramics Headquarters has been actively transitioning to online transformation. Now this year’s series of online visits to China Ceramics Headquarters are the core goals of the online visits to China Ceramics Headquarters. It isto divert traffic, attract investment and provide brand promotion channels for enterprises in the park. In addition, we will also deepen online linkage with industry associations, such as the China Decoration Association, to cooperate in creating brand activities to attract more diversified enterprises and resources in the construction and ceramics industry to settle in China Ceramics Headquarters. In addition, we are also preparing to cooperate with multiple live broadcast platforms, hoping to introduce more online resources to help enterprises transform.
While the economic and industry environment this year is not yet clear, Lion Group has made such a decisionAn important decision that raises eyebrows. Can Mr. Du briefly introduce the strategic plan of Lion Group?
Mr. Du: Lion Group starts from the heart, upgrades its corporate development strategy, and strives to make the Lion brand a national brand, directly targeting C-end consumers and winning B-end dealers. Based on the basic point that "the dealer's terminal survival determines the future development direction of the enterprise", adjust the brand service strategy in multiple dimensions and initiate the transformation of all marketing functions, seven-core terminal strategy, one business, one policy , N+M terminal assistance platform and global terminal operation system and a series of new marketing service models! At the same time, the fully systematic OEM service output provides strong differentiated products for national brand operators and helps each brand operator improve their core competitiveness in the terminal market.
Dr. Yin, what do you think of Lion Group settling in Foshan? What suggestions do you have for the future brand development of Lion Group?
Dr. Yin: As the leading brand in the production area, Lion must go nationwide and even expand its brand and influence to a larger scope. Lion Group can strengthen cooperation with the China Ceramics Headquarters platform and use the channel resource advantages of China Ceramics Headquarters to promote product advantages. Secondly, in this era of fragmented information, product promotion also requires precise delivery. Furthermore, Lion can take advantage of the brand aggregation advantages of China Ceramics Headquarters to understand the brand positioning strategies of other companies at different levels and choose the one that suits them best. I believe that Lion King has been optimizing its brand positioning in the process of interacting with these companies. After a period of persistence, it will gain something.
Lion Group is a company with strong brand characteristics. What plans does Mr. Tang have for future cooperation with Lion Group?
Mr. Tang: We will cooperate with enterprises based on their overall strategy and business needs, as well as our own circumstances. The three major channel resources of dealers, designers, and tooling that China Ceramics Headquarters has operated for many years are shared resources for all merchants in the park. In the future, if Lion Group has needs for the three major channels or other park resources, we will also actively cooperate, provide help, and promote cooperation.
Dr. Yin, Lion Group’s entry into China Ceramics Headquarters, what impact do you think it will have on Lion Group?
Dr. Yin: I think it is a positive impact. Now the entire economic situation has caused difficulties for the construction and ceramics industry. Only by working hard, responding to new changes, finding new outlets, and establishing new pathways can we achieve breakthroughs. Instead of waiting, ride the wave. Lion Group's entry into China Ceramics Headquarters is a strategy for change and a positive entrepreneurial spirit!
(This article is provided by the enterprise)
