China Ceramics Network News On the afternoon of July 30, Foshan Xiangda Enterprise held the "Journey Restart· The preliminary mobilization meeting of "Gathering Together and Set Sail" Regional Dealer Exchange Meeting [Shijiazhuang Station]. Qiu Guosheng, general manager of the company's second marketing center, heads of brands/departments and sales backbones of each brand participated in the mobilization meeting.
At the meeting, Guan Xiaofeng, the promotion director of the Marketing Strategy Department, conducted targeted training on the upcoming regional dealer meeting in August. The course mainly focused on the early, middle and late stages of the business trip. Various preparations and precautions were carried out, focusing on the key points and question-answering methods of Xiangda Enterprise's competitive advantages and product advantages.
▲Marketing Director Guan Xiaofeng's training on "Efficient Business Travel Skills"
▲ PK combination of each team
In this dealer meeting, all brands showed great confidence. At the meeting, each team used on-site drawing to generate PK combinations. The atmosphere was high and the team's morale was high.
▲Qiu Guosheng, General Manager of the Second Marketing Center, gave a mobilization speech
Qiu Guosheng, general manager of the company's second marketing center, pointed out that the Nanjing dealer meeting held in July achieved satisfactory results and exceeded the expected results. This is consistent with the company's various departments. The hard work of colleagues is inseparable. Following the good start of Nanjing dealers in July, we will strike while the iron is hot and hold an investment fair in Shijiazhuang in August.
Mr. Qiu pointed out that business personnel should take advantage of such opportunities to get in touch with the terminal market and understand the actual needs of current terminal dealers. Only then can we make adjustments based on the conditions of different dealers. Personalized customized assistance services.
Since 2018, "no big boards, no big brands" has become popular in the ceramic industry, and later the view of "no big boards, no brands" has emerged. After Xiangda Enterprise sensed consumer demand for large ceramic slabs, it decisively launched large slab products in three specifications: 800×1200mm, 800×1600mm, and 750×1500mm during the Ceramics Expo this spring. Mr. Qiu said that in order to give everyone more confidence and confidence to go global, the company has prepared to develop full-body large-board products such as 800×2600mm, 1200×2400mm, 1600×3200mm, etc. based on the original large-board specifications.
In addition, Mr. Qiu said that we will be guided by market demand, continue to increase the development and promotion of independent designs and colors of each brand, and constantly improve the categories and colors of independent brands. system, and gradually achieve the matching of brand products to create more profit space for terminal dealers.
In combination with corporate positioning and development, Xiangda Enterprise continues to introduce advanced foreign equipment to build hard-core production strength. Mr. Qiu revealed that the company will introduce high-end equipment such as Italian Sacmi's 36,000-ton ultra-large tonnage press and large plate whole-line production equipment, and Xiangda Enterprise will become the first batch of customers after the Italian Sacmi Group officially opens the Chinese market. .
At the meeting, Mr. Qiu encouraged everyone to review the past, seize opportunities, cherish the present, and use this regional dealer meeting to work hard to complete goals and tasks, promote brand development, achieve personal growth, and serve as the terminal We strive to deliver quality services and cost-effective products.
Contributed by: Wu Haixia
