As the application limitations of the big board gradually break through and market acceptance further increases, the big board will usher in a certain market increase. How to choose a suitable large board brand and reduce the consumer decoration error rate? How to motivate employees and family-like mentality to go all out. Today we invite Ordos Xingmeng Oushenuo Wen Junxia to share how to use interactive large screens to accurately target customer needs and easily win a large order of 200,000!
Selling is not about talking first, but asking or observing first. Wen Junxia recalled that a newlywed couple she had received before entered the store. After entering the store, they first led the customer to browse the products and consulted the customer's apartment area, family structure, decoration style and other information. After obtaining this favorable information, according to the customer Based on an actual demand, we introduced Oceano's corresponding products in a targeted manner, thereby increasing the order rate.
During the conversation, Wen Junxia also gained a deeper understanding of the customer from aspects such as their clothing, behavior, and language expression. She knew that the customer was in business and had requirements for quality of life, so she would Pay more attention to the quality and brand of materials, and based on the information, introduce to customers the 900x1800mm Kamo·Xi large slab with the highest cost performance. It is characterized by low water absorption, high hardness, and wear resistance, and the overall style of this ceramic tile is also Perfect for the modern Chinese style that customers like.
Leverage the advantages of big brands to make product quality more convincing. After introducing the performance and matching of the ceramic tiles, the customer still had concerns and said: "Oh, this ceramic tile is not ugly, but I don't know the quality of your brand?" Wen Junxia then handed over the brand's environmental certificate and test report A series of credibility documents are presented to customers one by one.
In addition, we also tell customers the difference between Oceano ceramic tiles and other inferior products based on the recommended product texture. However, in terms of language, we must learn to change the perspective and guide customers to understand deeply based on their points of interest and say : "You often decorate, so you can be considered an expert in this field. If you look at our tiles carefully, you will find that the texture of each tile has changes and is different. This is the highest level of imitation marble."
“It’s really different.” When the customer came, he was interested and said, “How was this made?” This kind of effect has strong layering and natural and smooth texture. Isn’t every piece of natural stone different?” Faced with doubts in this regard, it is difficult to convince by words alone, which also laid the foundation for the next conversation.
Be good at taking advantage of"Interactive big screen" order negotiation tool successfully converted intended customers. Wen Junxia brings customers to the Oceano interactive large screen, makes full use of the advantages of the interactive large screen, guides customers entering the store to experience the DIY brick replacement function, and then uses 3D cloud design to customize the selected products according to the customer's apartment type. A panoramic rendering to ensure overall customer satisfaction. After more than an hour of introduction, the customer signed a large order with a unit price of 200,000 on the spot.
Having been engaged in sales in the building materials industry for more than ten years, Wen Junxia joined Ordos Oceano in 2018 and was promoted step by step from front-line sales to store manager. Years of sales experience taught her the basic concept of communicating with people, which is "Treat others with a smile and sincerity."
Take this newlywed couple as an example. They are ordinary customers who are not picky and have low requirements. This is also the condition for the shopping guide to close the deal quickly. The fundamental reason for the success of the order is:
The first point is business proficiency;
The second point is to learn to prescribe the right medicine according to different types of customers;
Third, learn to use interactive large screens to promote order negotiations.
Regarding brand and product quality, Wen Junxia believes that every shopping guide with some basic skills can express it. However, after everyone expresses it, the feeling conveyed to customers is different. For some people, it is easy for customers to express it. Accept, some people express that it is not easy for customers to accept. The reason lies in whether the shopping guide can "look at the person's order". According to different customer characteristics, combined with Oceano's three major marketing tools, teamwork, and sincere service, let Every owner can choose and live with peace of mind.
