On the afternoon of December 7, the 2021 Foshan & Zibo Production Area Forum with the theme of "Redefining the Power of Zibo" was held at the Ceramic Theater of Foshan China Ceramics Headquarters, Zibo Traditional Industry Development Center Deputy Director Gong Xuquan, Assistant to the President of Foshan China Ceramics City Group, General Manager of China (Foshan) Ceramics Headquarters, General Manager of China (Zibo) Ceramics Headquarters Tang Jieming, Secretary-General of Foshan Ceramics Association Yin Hong, President of "Ceramic Information" Yu Zhenrong, Jianuo Feng Peng, general manager of the company, and more than 50 people from the ceramic construction industry and media representatives in Zibo and Foshan attended the event. This forum is co-sponsored by China Ceramics Headquarters, China (Zibo) Ceramics Headquarters and Ceramic Industry News Digest. It aims to discuss the cutting-edge trends of the construction ceramics industry in the two places, redefine the power of Zibo, promote north-south interaction, and empower the rapid growth of brands. .
Ms. Tang Jieming, assistant to the president of Foshan China Ceramic City Group, general manager of China (Foshan) Ceramics Headquarters, and general manager of China (Zibo) Ceramics Headquarters, said in her welcome speech that there is a saying in the ceramic industry , Foshan in the south and Zibo in the north. Zibo is a small Foshan. Zibo ceramic enterprises must combine their brands to go out and walk on thin ice under the current severe situation. The Zibo production area should make good use of its background advantages as a large sales area. As a northern operation center, it has an advantageous production area environment and the guidance and support of the two governments. It is hoped that through this event, Zibo's image in the industry will be enhanced, Zibo's strength will be redefined, and Zibo's strength will be spread. Zibo’s core value points are to strengthen the integration of teams from the two places and strive to have a greater impact in the next three years.
Gong Xuquan mentioned in his speech that as the "cornerstone" and one of the advantages of Zibo's economic development, Zibo Construction Ceramics will usher in an important period of development after the forum. The "14th Five-Year Plan for the Building Materials Industry of Shandong Province" clearly requires that Zibo Building Ceramics be made bigger and stronger, and strive to build a contemporary national kiln. The Zibo Building Ceramics brand and the backbone corporate brands must reshape the industry's popularity and brand influence in a desperate manner.
After the leader's speech, there was the founding ceremony of the "Zibo Power" Ceramics Industry Brand Alliance. Tang Jieming, Gong Xuquan, Yin Hong, media representatives and ceramic enterprise representatives jointly read the alliance oath and stamped their seals on the scroll.
In the sharing session, Feng Peng gave a theme sharing entitled "Believe in the Power of Belief". He said that 2021 will be the year when the two Tao capitals in the north and south interact the most. In the future, the North and the South can carry out in-depth cooperation at three levels: developing together, empowering each other, complementing resources, taking brand professionalism, personalization and light capital as the direction of building, attracting professional customers to settle in Zibo, and making the channel even better Meticulous, continue to empower Zibo brand operators.
In his sharing, Yu Zhenrong compared the advantages and disadvantages of Foshan and Zibo from professional, comprehensive and humanistic aspects, and put forward his own suggestions for the future development of the Zibo production area. He believes that the Zibo production area should find its correct positioning, take a differentiated route, put an end to the competition between the two cities, play a good role in local culture, improve brand value, help brand growth, and form a strong brand culture.
Yin Hong said in her sharing that the new industry situation breeds new opportunities. To take this opportunity to expand the implementation of slate slabs, solve transportation and installation bottlenecks, and create a good industry ecology, we must take a horizontal approach and vertical expansion, make good use of the Zibo Ceramics Gene and the China (Zibo) Ceramics Headquarters platform to market new trends, enhance brand concentration, and assist in the horizontal expansion of auxiliary brands. More horizontal joint ventures and horizontal alliances are successful. The key to horizontal cooperation is to ensure similar positioning, coordinated tonality and common development.
Finally, Yin Hong presided over the interactive forum. Chen Zhenfu, section chief of the Zibo Traditional Industry Development Center, is very optimistic about the prospects of the Zibo production area. He said that the Zibo production area has billions of investments, 48 ceramic companies, and complete supporting facilities that are rare in the country; Feng Peng is optimistic about the "Beitu" "Nansha" expressed his views on the embryonic body gap; Lion International General Manager Du Zeshuai hopes that Foshan's ceramic industry can also go to Zibo like visiting relatives, thereby strengthening the integration practice of the two places and redefining the strength of Zibo under the new situation...
As a platform for communication, exchange and cooperation in the building ceramics industry, the successful holding of the 2021 Foshan & Zibo Production Area Forum brought a broader vision of thinking and professional inspiration to the brand with representative and forward-looking dialogue and exchanges. And " The establishment of the "Zibo Power" building ceramics industry brand alliance will further polish the golden sign of "Zibo Power" through the joint actions of major ceramic companies, play a positive role in promoting the healthy and orderly development of the building ceramics industry, and achieve various goals. Member units share resources, exchange information, win-win markets, and share wealth to achieve mutual benefit and win-win results.
