On the morning of September 15, the signing ceremony of Beili Home Guizhou Brand Operation Center was held grandly at its Foshan headquarters. Ye Jingtong, deputy general manager of Guangdong Bode Precision Building Materials Co., Ltd., Huang Lei, executive deputy general manager of Beili Home Marketing Center, Li Yuxing, executive deputy general manager of Beili Home, Liu Ming, chairman of Beili Home Guizhou Operation Center, and Liu Liang, general manager Deng Xiaohua, deputy general manager of Bode Marketing Center, Zeng Xingliang, director of Bode Public Relations and Intellectual Property Department, Liu Tao, Zheng Xing, director of Tianma Media of Guizhou Radio and Television Station, and other important guests attended the event to witness this important moment.
Manufacturers work together to lead the way through industry difficulties
At the signing ceremony, Ye Jingtong, deputy general manager of Guangdong Bode Precision Building Materials Co., Ltd., took the stage to deliver a speech. He said that Beili Home Furnishing, as a high-end brand of Bode Group, has received great attention from the company. Its core product crystal corundum is Bode Group has invested heavily and put a lot of effort into research and development to create products that fill the gaps in the domestic and foreign building materials markets, will bring huge surprises to consumers, and lead the trend of decoration and decoration. Manufacturers working together will bring greater value to consumers through high-quality products and services.
“We will use creative thinking and techniques, and unwavering faith to explore a way out of the dilemma of the entire industry. This is a revolution for the entire building materials industry and will play a very good leading role. ." In his speech, Li Yuxing, executive deputy general manager of Beili Home, shared the basic marketing layout and industrial significance of Beili Home in the entire Guizhou Province.
He said that Beilijing corundum is the most innovative and cutting-edge product of Bode Group. It has strong technology accumulation, production capacity reserves and infrastructure. It has more than 5,000 acres of modern smart land in Yangjiang and more than 1,400 acres in Sanshui. The manufacturing base can meet the needs of all channels and all business chains, and can achieve full-house delivery capabilities so that what you see is what you get. The establishment of Beili Home Guizhou Brand Operation Center is the most important step taken by Beili Home. It is the first province-wide brand operation center in China. This marketing model of industrial upgrading and industrial iteration is a milestone that spans the times. In the future, we will cooperate with the Guizhou Real Estate Association, Guizhou Doors and Windows Association, Guizhou Decoration Association, Guizhou Furniture Circulation Association, etc. to integrate superior resources, hoping to bring the best products, the best life experience, and the most promising industries to the market.realize its value.
Liu Ming, chairman of Beili Home Guizhou Operation Center, shared his acquaintance with Beili. Previously, Liu Ming was engaged in whole-house decoration and customization in Guizhou, following the traffic product route, but he had been thinking about how to empower his original business. If he wanted to improve his career positioning, it happened that at this time he came into contact with multiple Regent corundum. Liu Ming was deeply attracted by the first time he saw Beili crystal corundum, and he could tell the difference between it and rock slabs and ceramic tiles at a glance. Through continuous in-depth understanding, Liu Ming increasingly recognizes the values of Beili's home furnishing business and is determined to make it a more magnificent career.
“No success is achieved overnight. Beilijing Corundum is the hard work of Bode Company that has taken more than ten years to create. It has a profound brand and technological accumulation behind it. This is something that people who want to make quick money cannot do. A good cause. The trend is very important, and the more important thing is to see who can seize it quickly. Seeing this trend, I hope to seize it tightly. At the same time, I also hope that with the support of the headquarters, Guizhou Beili can do it quickly. "In order to better do the marketing and service of Beili Home, Guizhou Beili not only introduces crystal corundum products to the local market, but also introduces advanced processing technology and equipment from Beili Home's headquarters. Liu Mingzhi is developing Beili's business. Be bigger, stronger and more high-end.
Finally, Beili Home Guizhou Brand Operation Center signed the project and awarded the license in the presence of guests. Ye Jingtong, deputy general manager of Guangdong Bode Precision Building Materials Co., Ltd., and Liu Liu, chairman of Beili Home Guizhou Operation Center Ming joined hands on behalf of the manufacturers to formally establish a win-win cooperative relationship.
New products, new models, new marketing
As a high-end new building decoration material brand under Bode Seiko Group, Beili Home Furnishing has strong genes of technological innovation and precision quality. Both manufacturers will rely on Beli Home Furnishing's unique products, processing, services, operations and other soft and hard strengths to strive to To create a new terminal model and achieve the common goal of "building a brand, innovating models, and creating high-end".
Beili Home Furnishing focuses on establishing new life values for high-end people, leading environmental protection and green life attitudes, creating quality and fashionable spaces, and creating the integration of technology and art. This time, together with Guizhou operators, we will launch marketing around Beili Home Furnishing's core product - crystal corundum and single-piece forged stone, and export this new high-end building materials category to the market.
Currently, Crystal Corundum·Single-body forged stone has four series: forged marble, forged luxury stone, forged jade, and forged gemstone. Its design inspiration is all derived from the precious and precious stones in nature. High-grade raw materials and advanced process technology can 100% restore the color, texture and touch of precious stones. It is currently the best new material in the world to restore rare natural marble. It is a unique new product specially developed for high-end decoration.
Beligent corundum has multiple colors, textures, specifications, thicknesses, and can be customized. It has unique innate advantages with its excellent physical and chemical properties. It can meet the needs of different scenarios and uses, and is widely used in various commercial spaces. , home space, not only can be used on walls and floors, but can also be used in various types of furniture, kitchen and bathroom panels, natural stone composites, and craft product customization.
As a new building materials category, Belize corundum breaks the limitations of traditional ceramic tiles and stones, truly achieves comprehensive coverage of space decoration, and opens up a new blue ocean market in the fiercely competitive building materials field.
The establishment of Beili Home Guizhou Brand Operation Center is undoubtedly a flagship sailing on this blue sea. It will integrate the advantages of manufacturer innovation and quality, merchant market and operation resources to quickly occupy new markets. Competitive high ground.
According to reports, with the enthusiastic support of the headquarters, Guizhou Beili will break the traditional agency model, create a new marketing model, and build a provincial super brand operation center to handle brand building, marketing promotion, and marketing in addition to production. Product management, overall case design, warehousing and logistics, channel expansion, etc., carry out comprehensive and refined management. Guizhou Beili, a provincial-level super service center, will cover Beili's business throughout Guizhou Province. This model will become the mainstream model for Beili's development nationwide in the future.
Large strategic layout to link multi-industry markets
In fact, before the official signing of this contract, in-depth exchanges and communication between Beili manufacturers had already begun, and detailed strategic deployment of the Beili Home Guizhou Brand Operation Center was carried out.
According to Li Yuxing, Beili Home Furnishing is a high-end building materials brand with extremely core competitiveness. The manufacturer will concentrate its superior resources to build the Guizhou Brand Operation Center into a brand new terminal model in the home building materials industry. Guizhou Beili will carry out refined marketing targeting different consumption channels, consumer groups and consumption scenarios. According to the plan, Guizhou Beili will build two large-scale stores - 1,500 square metersThe material selection center and 2,200 square meters of boutique independent stores are designed to meet different marketing scenarios and hit the market with a marketing combination. Such a scale is rare among single-category stores in the field of building materials.
It is understood that Beili Home Guizhou Brand Operation Center has already started the construction of its material selection center in Guiyang before the signing ceremony. It has a total area of 1,500 square meters and is expected to be completed and put into operation in October this year. use. This material selection center is mainly aimed at professional buyers in the industry. It will focus more on the direct display of the material itself, more comprehensively and quickly display all new products of Belize Corundum at the first time, and create a new material library for professionals. Buyers build reserves of demand.
Next, Guizhou Beili is about to build another boutique independent store with a total area of 2,200 square meters. This store is located in Guiyang Wanhao Building Materials Market. It will have a full-scale Regent corundum scene space display and is expected to be put into operation in May next year. . The store will focus on the diversified combination of material display, space application, home application, etc., presenting consumers with real application scenarios of crystal corundum and single-piece forged stone, making the services that crystal corundum can deliver visible and tangible. , it can be known. In the later period, Beili Home Furnishing will also deploy several boutique experience centers in Guiyang City to seize the market and serve consumers in an all-round way.
Currently, Guizhou Beili has received great attention from the building materials industry, business community, design industry, decoration industry, and provincial media in Guizhou Province. Its innovative products, operating model, and blue ocean prospects are favored by the industry, and it will become a regional leader in the future. It is an important link in the domestic industrial chain and has become a living standard for the development of local building materials.
