Recently, the variety show "Brother Who Overcomes All Troubles" has become a hit. More than 30 immortal male gods have swept the entire Internet with their "Memory Killing", which has attracted countless fans. Zhongtaojun suddenly had a whim, if several senior ceramic tile brands in the industry were selected to form a program, how exciting would it be?
As a result, Zhongtaojun released a video work on the Douyin platform "If a ceramic tile brand participates in "Brother Overcoming Troubles", who will have the biggest celebrity status", and targeted #Which Big Brother brand in the building ceramics industry are you most optimistic about? The topic started a discussion. Surprisingly, some netizens left a message in the comment area: I am not optimistic about any of them. These old brands are already in decline.
Since when did "traffic" dominate and "sales" trump everything else? Those ceramic tile brands that have been with people for several generations are not favored. In this regard, Zhongtaojun decided to rectify the names of powerful old brands in the industry and lead everyone to count the golden years of these brands (in order of "age" from youngest to oldest).
01
Eagle Ceramics——47 years old
The feelings of the older generation of ceramic people
In 1974, Eagle Ceramics was born in Foshan, Guangdong. At that time, Eagle Ceramics was still an arts and crafts ceramics factory affiliated to Shiwan Town. The purpose of its establishment was to solve the employment problems of unemployed and "four disabled" people. In 1984, Yingpai took the lead in crossing the river by feeling the stones and officially transformed into the production of architectural ceramics. For more than 30 years, Yingpai has been active in the construction ceramics industry.
The most legendary story of Eagle Brand is undoubtedly that since 1998, it has been the only Chinese brand participating in the Bologna Exhibition in Italy for 15 consecutive years; until 2019, Eagle Brand has participated in Bologna for the 22nd consecutive year (due to the impact of the epidemic , the 2020 exhibition is canceled).
Eagle Ceramics participated in the Bologna Ceramics Exhibition
In addition to representing China's honor at the Bologna Exhibition in Italy, the special "system" of Eagle Brand has also been talked about. Dating back to the 1990s, the country continued to deepen the policy and intensity of reform and opening up, &ldThe trend of "retreating the state and advancing the people" was very strong. State-owned enterprises and collective (township and village) ceramic enterprises across the country were transformed during this period. In 1999, Yingpai, which completed the joint-stock reform, was officially listed on the Singapore Stock Exchange; in 2010, Yingpai Choose to withdraw from the Singapore capital market and transform from a listed company to a public enterprise in Shiwan Town, Foshan
Eagle Ceramics Building
In 2021, the government work report proposed to deepen the mixed ownership reform of state-owned enterprises, and Eagle Brand has also accelerated the process of "mixed ownership reform". On March 16, the signing ceremony for the mixed ownership reform of Guangdong Eagle Ceramics Group Co., Ltd. was grandly held in Foshan Eagle Innovation Park. At the ceremony, Yingpai signed an "Equity Transaction Contract" with Guangdong Tianan New Materials, introducing 66% of the equity of each of its four subsidiaries into Tianan New Materials, a private capital, to jointly promote Yingpai's "mixed ownership reform."
Eagle Brand Ceramics Mixed System Reform< /p>
The Eagle brand is not only a legend in the construction ceramics industry, but also a cherished sentiment of the older generation of ceramics people. Zhongtaojun once interviewed an old dealer in Xiamen who has been in the business for nearly 30 years. When talking about Eagle Brand, the other person’s face was filled with pride and pride: “When we first started making ceramic tiles, we only distinguished between two types. One kind of ceramic tile is Eagle brand, and the other is non-Eagle brand. "In the hearts of that generation of ceramic tile dealers, Eagle brand has a weight that cannot be matched by other brands, and they have particularly deep feelings for this brand. It is said that Eagle Brand’s dealer system has many customers who have cooperated with it for more than ten or twenty years. It is precisely based on this love and trust that Eagle Brand set a record of 345.18 million sales in an order fair at the annual dealer meeting held in April this year.
02
Asia Tiles - 48 years old
Set sail and launch IPO again
The origin of Asia Tile is also from Taiwan Province. The brand was founded in 1973 by Fufeng Kiln Industry. Because of its optimism about the economic development trend of the mainland, Fufeng Kiln invested and built a factory in Minhang, Shanghai in 1993, opening a new track for Asia's development. In less than 10 years, Asia Asia's market performance in East China alone exceeded 1 billion yuan. This figure was not inferior to the national market performance of Guangdong ceramic enterprises at that time.
The time came to 2008, when China’s construction and ceramics industry was heading against the wind and expanding nationwide during the global financial crisis. Jinming Group, which operated real estate, hotels and mines at that time, was keenly aware that the global financial crisis had not The progress of China's economic giant cannot be stopped, and the ceramic tile industry will also gain broader development space in the new opportunities of real estate shifting gears and recovery. So Jinming Group injected capital into the holding company and officially took over Asia.
Asia Tile Foshan Headquarters
It is understood that after Taiwan Asia was transformed into Shanghai Asia, Jinming Group invested heavily in comprehensively transforming existing backward production equipment, increasing R&D systems and brand building, and at the same time, it would not be able to adapt to the competition in the building ceramics industry at that time. , the direct sales system that has been followed for more than 20 years has been changed to an agency distribution system, which has fully activated the market vitality of Asia. Today, Asia's globally deployed systems include: two R&D centers in Shanghai and Milan, five marketing centers centered on Shanghai, Foshan, Beijing, Xi'an and Shenzhen, and three production bases in Xianning, Hubei, Qingyuan, Guangdong, and Zibo, Shandong. , five major central warehousing centers in Xianning, Foshan, Beijing, Xi'an and Zibo.
It is worth mentioning that Asia, like Eagle, was listed in Singapore in 1998 and later chose to delist due to development reasons. At the annual meeting of Asia Group held on January 8 this year, Lu Weijia, chairman and president of Asia Group, announced that Asia Group officially launched its IPO. This means that Asia is once again entering the capital market.
Asia 2020 Annual Meeting
On August 18, the 48th anniversary of the "Dare to enjoy, dare to live" Asia brand was successfully held. On that day, Asia was heavilyPound released new Asia Crystal Diamond marble tiles, and launched the "China Healthy Habitat Green Paper" project in conjunction with the Material Application Branch of the China Building Decoration Association and NetEase Home. It can be seen that while Asia is giving living spaces a smart and luxurious experience, it is also committed to creating a green, sustainable, warm and healthy life for consumers.
Asia’s 48th Anniversary
03
Dongpeng Ceramics - 49 years old
The light of domestic products, the sword points to the "Double Hundred"
When seeing the age of Dongpeng ceramic tiles, some people will definitely express surprise or doubt. Then Mr. Tao will first talk about his "past and present life" with everyone. In 1972, Dongpeng's predecessor "Civil Affairs Comprehensive Factory" was established, mainly producing refractory bricks; in 1978, Dongpeng's predecessor Dongping Ceramics Factory was established, and in 1985 it introduced advanced equipment from Italy and began to produce glazed bricks; in 1991, Foshan Shiwan Dongping Ceramics Group Co., Ltd. was successfully established; in 1997, Foshan Shiwan Dongpeng Ceramics Group Co., Ltd. was formally established; in 2001, Foshan Shiwan Dongpeng Ceramics Group Co., Ltd. was changed to Guangdong Dongpeng Ceramics Co., Ltd. ……
Dongpeng Dongping Ceramics Factory
After undergoing countless transformations, Dongpeng became the listed company we are now familiar with - Dongpeng Holdings. Speaking of Dongpeng's listing experience, it can be said that it has been full of twists and turns. In 2013, Dongpeng was listed on the main board of Hong Kong; in 2016, Dongpeng Holdings proposed a privatization plan and delisted from Hong Kong; in 2017, Dongpeng applied for guidance and registration with the Guangdong Securities Regulatory Bureau and moved to domestic IPOs; in 2019, the China Securities Regulatory Commission Passed Dongpeng's initial launch approval; after nearly a year of waiting, Dongpeng officially became a listed company on September 28, 2020.Listed transactions.
Dongpeng’s listing rings the bell
To talk about Dongpeng’s halo, it goes far beyond being a listed company. On June 28 this year, the Beijing Winter Olympics Organizing Committee officially announced that Dongpeng has become the official ceramic tile supplier of the Beijing 2022 Winter Olympics and Winter Paralympics. In addition to national key large-scale event stadiums, major international airports, key landmark buildings in the Guangdong-Hong Kong-Macao Greater Bay Area with world-class city clusters, international landmark buildings, world-class expo halls, financial buildings and other landmark projects all have Dongpeng ceramics. The figure can be called the light of domestic products.
It is Dongpeng who has the image of a big brother in the industry, but is full of vigor and vitality in terms of brand marketing. Not long ago, Dongpeng, as a "designated slate brand", cooperated with Tencent Video's "Talk Show Conference 4", a popular comedy talk show, to start an IP cross-border carnival. This is not Dongpeng's first appearance in a variety show/film and television production. He has also previously collaborated in the movie "The Climber", the variety show "Beautiful House" and "Fifty Kilometers Peach Blossom".
Dongpeng Ceramics Headquarters Building
On July 13 this year, He Xinming, chairman of Dongpeng Holdings, delivered a speech for Dongpeng’s 49th anniversary. In fact, this year is He Xinming's 40th year of struggle in Dongpeng. As a leader, he knows that today's achievements are hard-won. In his speech, He Xinming solemnly announced: Next, Dongpeng will strive towards the strategic goal of "realizing Double Hundred" (a tens-billion brand, a century-old brand).
04
Champion Tile - 49 years old
Enter South China and lay out healthy homes
Regarding the impression of Champion Tiles in the industry, most people will probably think that it is a "typical Taiwan-funded enterprise." Yes, the brand Champion was indeed founded in Taiwan in 1972, and was successfully listed in Taiwan in 1992 with the first class of shares. In 1997, Champion officially entered the mainland, and the next year it invested US$30 million to set up a factory in the mainland.
In fact, the current champion is no longer the previous champion. At the end of 2019, the A-share listed company Haiou Housing Group announced that it had signed a "Cooperation Intention Agreement" with Champion Building Materials Co., Ltd., intending to acquire no more than 60% of the equity of a wholly-owned subsidiary of Champion Building Materials; in 2020, Haiou Housing Group injected capital into mainland China Champion established Seagull Champion Co., Ltd., with "Champion Tiles" as the main body, to continue Champion's ceramic tile business.
Champion Tile was acquired by Haiou Residential Industry
After boarding the big ship of Seagull Champion, Champion officially announced its presence in Foshan in October 2020 to build a South China marketing center. Long Gen, director and president of Seagull Champion Co., Ltd., said, "The entry into Foshan Ceramics Business District heralds the official operation of our South China Exhibition Center, and is also an important step for Champion to enter the South China market." Currently, Champion has established 4 major marketing centers and 7 major branches. , 7 warehouse centers, 16 offices, and established three professional, intelligent and green large-scale ceramic tile production bases in Kunshan, Jiangsu, Penglai, Shandong, and Suzhou, Anhui.
Champion Tile South China Marketing Center< /p>
Speaking of the development strategy of the Champion brand, the most classic one is undoubtedly its layout in the big health market. In fact, this brand has buried the DNA of "health" at the beginning of its establishment. After years of research and development of healthy ceramic tile technology, Continuous innovation has laid a solid foundation. In 2021, the market competition in the new blue ocean of slate has gradually taken shape. The champion has increased investment in research and development to build a professional, intelligent, and green large-scale production factory. Its HG2 large slate intelligent production line was launched in April this year. Ignition and production. Also in April this year, Champion joined forces with Guangdong Xinyipai, an advanced slate manufacturing company, to establish a 12,000+ square meter slate processing design and display center. At this point, its layout of the healthy home market has been formed.
Champion Tile Kunshan Headquarters
In terms of brand building, Champion successfully signed the piano master Lang Lang as the brand spokesperson in May this year, and took this opportunity to launch the brand upgrade strategy, using the image spokesperson to give a new definition to the brand personification, and build a clearer high-end Cognitive symbols realize the three-dimensional strategic upgrade of the brand in many aspects such as product upgrades, technological innovation, marketing, and service improvement.
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The examples listed above are enough to prove that "all old brands are in decline" is a false proposition. These old brands with a history of nearly half a century (big brothers are just senior, not old at all, how offensive) ) not only has a glorious past, but is still shining brightly now. Compared with the "back waves" in the construction and ceramics industry, what they show is the precipitation, accumulation and stability given by the years; facing future development, they behave more calmly and calmly.
Speaking of this, another topic can't help but be triggered: Which is more rare, a "10 billion brand" or a "100-year brand"? Zhongtaojun believes that most people may already know who will be the first batch of ceramic companies to be promoted to the tens of billions camp; but who will become the "century-old brand" in the construction and ceramics industry? No one knows the answer, but it is more worth looking forward to. . What do you think?
(Author: Hong Xiaochun)
