“The eternal truths of architecture are order, space and proportion.” ——Mies van der Rohe
It took 60 days to build, and on April 17th, White Rabbit Ceramics Foshan Image Exhibition Hall debuted with a new look! Brand-new space content and display form bring a new space experience. The new exhibition hall is located in Building A, East District, China Ceramics Headquarters, Foshan, Guangdong. It uses the concept of "ideal home" to create a super-sensory brand image that perfectly combines space and art.
The building has four floors with a total area of more than 7,000 square meters. The first and second floors are for wall and floor tile product display, the third floor is for mosaic product display, and the fourth floor is for office and reception, which can meet multiple needs such as exhibition hall, office and corporate culture display. need. The interior design inherits the open feature of the building, with each functional space freely arranged along the open axis, allowing the line of sight to be fully extended. Interpret it layer by layer, wander through it, and enjoy a modern and exquisite space exploration journey.
Brand symbol, interpreting the smart temperament of space
The first floor of the exhibition hall is divided into four functional areas: brand impression area, home inspiration area, engineering application area, and art material selection area; with the purpose of triggering imagination and creativity, through the combination carrier of "tile + mosaic", it gives Brand-new inspiration and life experience add aesthetic pleasure and sensory enjoyment to the space.
The center of the exhibition hall opens up the four-story space and connects it in series with a silk-like spiral staircase. The resulting fluidity guides the entire visual focus.
Light flows from the roof of the building along the curved staircase. The exquisitely carved black marble steps collide with the white walls on both sides, making the originally heavy staircase light and lively, like the quietly flowing music falling on the keys of a piano. note. The light strip at the bottom of the stairs enhances this sense of elegance, more like the wind driven by a running white rabbit.
The designer tries to dig out a unique brand cultureBy absorbing the corporate temperament and DNA accumulated over the past 22 years of the White Rabbit brand, it integrates the agile, fast and jumping image characteristics of the super IP "Energy Rabbit" and penetrates the perspectives and perceptions of different dimensions of space to perfectly interpret the artistic conception. Interesting.
Different from the single geometric angular squares in traditional ceramic tile exhibition halls, the designer used the special plasticity of mosaic materials to combine it with large-sized rock slabs in multiple ways, and a large number of curved surface shapes blurred the boundaries of the wall.
The ubiquitous arc details create overlapping layers and tensions. The curved structure and light create many soft and flexible emotions, injecting flow and rhythm into the solid space, echoing the winding water. artistic conception.
Deconstruction and reconstruction, presenting the logic of commercial space
The designer believes that the ultimate core of commercial design is GUIDE TRANSFORMATION, which takes into account profit, social and ecological balance. Business is the goal, and aesthetics is a responsibility. Different commercial entities position different products differently, and the driving methods of commercial space are different.
Climbing up the stairs, the second floor of the exhibition hall is divided into four functional areas: ceramic tile R&D area, ceramic tile material selection area, creative design area, and system application area; the ceramic tiles are analyzed from multiple perspectives of "R&D-Design-Finished Products-Application" Carry out systematic deconstruction to provide a deeper and richer interpretation space for the most representative quality ceramic tiles at the moment.
During the design process, designers fully consider light, vision, movement lines, and the interactive relationship between products and space. Through structural disassembly and orderly reorganization, the designers use streamlines to present the structure in terms of size and proportion, high and low levels, and depth. The current display space deepens the deep connection between the brand and visitors, creates a combination of home furnishing and art, and provides exclusive design solutions for designers, dealers, developers, consumers, etc.
This time the White Rabbit Ceramics exhibition hall has different thoughts. Get rid of the common logic of proportion, shape, material, light, and details supporting space, and instead make space a factor that supports materials. Materials are the main body that needs to express and be expressed in this space.
The narrative is told through dense and dense geometric blocks and arcs, and the clean and powerful architectural language highlights the philosophy of product design. The white and flexible marble texture, the gray and simple cement texture, the dark metallic luster... several textures with different feelings are organically integrated in the space, creating a strong super-sensory material experience.
This is an era of love. Because of love, we pursue the wonderful transformation; because of love, we explore endless possibilities; because of love, we realize the leap from "plain reality" to "ideal life".
For White Rabbit Ceramics, love is the persistence in leading the professional category for 22 years, starting from architecture The source of development from exterior walls to architectural space. Love means adhering to the original intention of quality, devoting oneself to subversion and innovation, and providing attentive service around the clock. White Rabbit Ceramics I want to experience life together with everyone who loves life in the ideal space constructed with modern, fine and rich ceramic tiles. The products give aesthetic meaning to the home, and truly feel the surprising changes in life.
