On April 1, the 4th China (Jinjiang) International Home Decoration and Building Materials Expo (referred to as the "4th Home Expo") opened at the Jinjiang International Convention and Exhibition Center in Fujian.
The exhibition area of this Home Expo is 20,000 square meters, with a total of 1,007 international standard booths, including a slate exhibition area, a trendy home design exhibition area, a personalized customization exhibition area, a machinery and new materials exhibition area, and "cizao kiln" ceramics Special exhibition areas such as the Cultural Corridor, Anxi Craft Home Furnishing Hall, Dehua Ceramics Hall, and Comprehensive Service Trade Hall are matched with innovative service initiatives such as VR online exhibitions to achieve the "double upgrade" of the exhibition hall and the exhibition.
Except Baoda Ceramics, Golden Stone Generation, Caiba, Wanli, Meisheng, Guoxing, Huatai, Xiangda, Honghua, Mingsheng, Langke, Tengda, Haoshan, Deshun, Danhao, Lianxing, In addition to companies such as Huahong, Bisheng, and veteran equipment representative Agile Machinery, etc., they will continue to participate in the exhibition. This year, it also attracted the high-end slate brand Melchi, a subsidiary of Mona Lisa Group, as well as Dajiulu, which has become popular in recent years with its "super wear-resistant" products. , there are also a number of domestic first-line and trend representative companies such as Botao Ink, a representative of upstream color glazes, and Dabai Technology, a company in the Xiaomi ecological chain, participating in the exhibition.
“Fujian specialties” become popular
750×1500mm is almost standard configuration
In terms of product style, the entire exhibition still presents a modern, light luxury, and simple style with black and white as the main colors, covering glazed tiles, rock slabs, large slabs, floor paving stones, and striped wood grain tiles. , plain bricks, marble tiles, antique bricks, soft light bricks, small floor tiles, flower tiles, Western tiles, exterior wall tiles, smart kitchen and bathroom, customized furniture, etc. A total of more than 100 companies participated in the exhibition, and the exhibits covered all elements of home decoration and building materials. .
In terms of product specifications, 750×1500mm is almost the standard for exhibitions. With the continuous upgrading of industry production lines since 2019, this specification has continued to be popularized in the industry, production costs have continued to drop, and market acceptance has increased significantly, so this is also It has almost become the “standard specification” of this home expo.
Among them, floor paving stones, wood grain tiles, and plain bricks have become the most frequently exhibited products by exhibitors in the entire exhibition. The exhibition is presented to the entire industry with strong "Fujian characteristics", and it is the most popular industry nowadays. Ceramic rock slabs and large slabs have become the exhibitionAmong the "niche" products at the exhibition, except for the large 1200×2400mm slates on display at the Mona Lisa Group's Merqi Slabs, due to the common small production lines in Fujian production areas, the remaining few slates on display were " The specifications of "Small Rock Slab" appeared.
▲Monalisa Group Melchi Slate 1200×2400mm large rock slab.
At this home expo, Big Horn Deer, which debuted in this exhibition for the first time, showed up with its 900×1800mm Alpine dense seam marble tiles, blowing the "super wear-resistant whirlwind" to Jinjiang and becoming one of the most popular products in the exhibition. There are not many companies that display marble tiles on a large scale.
In addition, terrazzo, tiles, small floor tiles, and classic antique tiles that are superimposed on various crafts and techniques such as fine carving, dry granulation, semi-thrown, soft polishing, etc. have also become a highlight of the exhibition. They are produced in Guangdong, Jiangxi, and Shandong. Products such as cement bricks, medium boards, porcelain tiles, and polished tiles that are popular in the district were rarely displayed by companies at this exhibition.
“This Home Expo is an exhibition with the most obvious characteristics in Fujian.” Many participating dealers said that under the wave of technological upgrading in the building ceramics industry and the increasing popularity of large-volume production lines, as a comprehensive use of natural gas, it takes a long time. Early on, enterprises in production areas generally have short production lines, limited space for factory land expansion, and relatively high production costs. Enterprises in Fujian production areas almost do not have large-scale and large-capacity production models. Fujian enterprises are on the road to increasing production capacity and reducing costs. There is almost no room for development. Technology superposition, enhanced differentiation, and promotion of the added value of enterprise products have become the breakthrough direction of Fujian production areas. This is also the reason why paving stones, striped wood grain bricks, and plain bricks are popular at this home expo. reason.
Stone channels help Fujian floor paving stones
March towards engineering applications
Fujian has always been one of the largest stone production areas in the country. Relevant data shows that Fujian stone accounts for 70% of the country's market share.
The huge stone sales network and channel system have allowed Fujian Ceramics to firmly grasp the initiative in the wave of marching into stone distribution channels, which has also become the leading location for Fujian ceramic production areas.An important basis for paving the way for large-scale efforts.
Relying on the power of Fujian stone dealers, Fujian ceramic tile flooring stone manufacturers have vigorously attracted stone dealers to become flooring stone dealers. Such channel characteristics also give Fujian flooring stone a sales advantage over other production areas.
At this exhibition, the specifications of the floor paving stones on display cover 200×600mm, 300×600mm, 600×600mm, 600×900mm, 600×1200mm, 300×900mm, 800×1400mm, 800×2000mm, 900×1800mm , 900×2000 mm, etc. The production process lies more in the superposition of multiple processes, which perfectly replicates the texture and color of natural stone, while also having high-quality performance. It is widely used in indoor and outdoor, municipal engineering, commercial areas, parks, gardens Landscape, parking lot, swimming pool, terrace, corridor, wall floor, cabinet furniture, etc.
Striped wood grain tiles pursue natural innocence
At this home expo, striped wood grain tiles are the most exposed product after ceramic tiles and floor paving stones.
Improving the visual layering and tactile texture of products has always been the direction of improvement for wood-grain tiles. The wood-grain tiles exhibited at this exhibition are richer in design and color, and the texture returns to natural innocence, with few humanistic elements added, and the luster is Mainly soft light, continuous improvement of texture. In addition to continuous superposition of fine carving and other processes, many companies also exhibited products with 3-6% water absorption in addition to double-zero water absorption. The purpose is to reduce costs and improve Market coverage.
Professional and dedicated, quality is more guaranteed
“With the full use of natural gas in Fujian and the shrinkage of the exterior wall brick market, Fujian production areas have always been exploring the path of differentiation.” Chen Shanshu, a century upstart ceramics dealer and general manager of Ningbo Jiumeng Building Materials, talked with "Ceramic Information" Frankly admitted in the newspaper exchange that as far as the current situation of the domestic ceramics industry is concerned, whether it is the large-capacity production lines launched in recent years or the slate craze in 2020, customers in Fujian production areasIt is difficult to adapt to these two major trends regardless of the conditions.
Only by taking product categories that are different from those produced in Guangdong, Sichuan, Jiangxi, and Shandong production areas such as polished glazed, marble, plain bricks, rock slabs, medium slabs, and porcelain tiles can we seek to differentiate our categories; at the same time, In terms of product added value, we must continuously improve product texture, superimpose glaze technology, and increase product added value, so that we can compete with large-volume, low-cost production lines in other production areas. This is also an important reason why most Fujian companies displayed a large number of floor paving stones and strip-shaped wood grain tiles with superimposed craftsmanship at this home expo.
Chen Shanshu also said that by breaking through the limitations of its own production area and taking a different category and quality path from other production areas, Fujian ceramics indeed have a clear differentiation outside Fujian, but this has also led to many problems within the Fujian production area. Enterprises frequently change production. In addition to large one-time investments, they also face a drop in product profits after the production line reaches capacity, and eventually fall into the dilemma of passive cost reduction leading to reduced quality.
Judging from the effects of the products on display at the entire exhibition, companies that have long been specialized in paving stone and wood grain tiles have the most obvious effect of glazed technology, with stronger visual layering, more delicate product texture, and better quality. It is the most guaranteed and has gained customers, reputation, market and profits.
Small-scale display of small and medium-sized "rock slabs"
As an exhibition based in the country's largest stone production area, Jinjiang Home Expo has unique resources in the field of stone slabs. It is not only adjacent to Nan'an, the city of stone, but also can radiate to Xiamen's very important resource - the kitchen and bathroom industry. cluster.
So, this also means that batches of Shuitou stone manufacturers, processors, and cabinet slate buyers will come to the exhibition in person to view the slates and select cooperative manufacturers.
However, due to the limitations of the production lines in Fujian production areas, apart from the stunning appearance of Mona Lisa Group Melchi with a large 1200×2400×5.5mm large rock slab, the rock slab displays at this exhibition are very rare, with only a few home rock slabs on display. The board display mainly focuses on small and medium-sized "rock boards".
▲ Large slabs and large-sized rock slabs are relatively rare at this home expo.
▲Small "rock slabs" exhibited by some companies.
▲There are only a few displays of slate home furnishings.
Plain modern bricks with multiple craftsmanship
More colors
As a category that has become very popular in the industry in recent years, plain-colored bricks have really shined at this home expo. Most of the products on display show a combination of dry granulation, soft polishing and other processes. Sliding glaze, dry glaze, wax polishing, fine carving, relief and other techniques or effects are all available.
Most of the designs of modern ceramic tiles are black, white and gray, which makes people feel monotonous after looking at them for a long time. The Morandi color series exhibited at this home expo brings people a bright feeling. It is used in some Adding a low saturation effect to the color makes it look more coordinated and not very bright. This colorful gray directly brings a strong sense of freshness.
Compared with the brilliance of terrazzo in previous domestic exhibitions of the same type, the product's appearance at this home expo was much dim. Most of the companies that exhibit this product use terrazzo in black, white and gray tones as the main tone. Compared with the gorgeous tones of the past, they have a great return.
(The article is reproduced from Ceramic Information)
