On December 24, 2020, at the first Golden Rock Awards Ceremony of "One Rock Nine Tripods, National Brand Glory" and the 2021 "Top Ten Brands of Building Sanitary Ceramics", Xinju Home Furnishing stood out from many slate brands. , won the honor of “Designers Love Slate Brand” awarded by the organizing committee.
The Golden Rock Award is guided by the Foshan Ceramic Industry Association and is the first professional award focusing on slate in the field of building materials and home furnishings. It is based on "finding and commending benchmark brands of slate and empowering the development of slate brands and the ceramic industry." For the purpose of selection, the organizing committee screened and evaluated dozens of slate brands from five dimensions: brand influence, industry field, coverage area, technological innovation, and design application.
After fierce online voting and expert review, Xinju Home Furnishing won the honor of "Designers Favorite Slate Brand" with its unique design concept. This award represents the recognition of the strength of Xinju Home Furnishing brand both inside and outside the industry, especially in the field of interior designers. The new concept of slate design has brought Xinju Home Furnishing to a new level of development.
Xinju home slate breaks the barriers between traditional home furnishing and design. With the design concept of customized production and flexible customization, it collides with the views of design experts, sublimating the thinking of the application of slate in the home field and promoting A deeper cross-border integration of "design + rock slab".
Xinju Home Furnishing (formerly Xinyansu Home Furnishing) was built with an investment of 800 million yuan by the ceramic giant Xinjincheng Group. It focuses on the customization of large slate home furnishings and has a 1,500-acre smart technology industrial park, including a slate production base. 1,000 acres, 200 acres of slate deep processing demonstration base, 300 acres of pan-home furnishing industry cluster base, and 9 slate production lines. Both in terms of the scale of the science and technology industrial park and the scale of the slate production base, it ranks at the forefront of the industry.
“We have made a three-year plan, and we are very confident about the decisive battle in the slate industry in 2021.”
——General Manager of Xinju Home Brand Marketing Center
Liu Xingzhong
In the slate roundtable forum session of the ceremony, Liu Xingzhong, general manager of Xinju Home Furnishing Brand Marketing Center, said: High-end and customized decoration have become consumer goods.The fee market trend.
According to brand positioning, Xinju Home Furnishing will break out of the ceramic circle in the future, not only making materials, but also becoming a pan-home furnishing industry brand. Xinju Home is the first slate brand to build its own slate deep processing base. It is currently following up on supporting services, including paving, installation, processing, connecting front-end and terminal, and is committed to building powerful back-end services.
Xinju Home Furnishing takes "a new dimension of customized life" as the core brand concept and adheres to the quality purpose of "doing every slate well", which is comparable to many imported slates. At the same time, it also focuses on product style development, independent research and development and design, providing designers with high-quality, multi-dimensional choices, and its flexible service model is favored by designers.
In the future, Xinju Home Furnishing will start from the development trend of the industry chain of slate, work with designers to create cross-border applications of slate, lead a new trend in space design, and strive to open up the supply side and demand side to provide design Bringing more possibilities and making unremitting efforts for the ecological development of rock slabs in the future.
