September 9-10
2020 Wrigley Tile Business School’s 13th Training Seminar
And Jiangxi and Anhui Provincial Linkage Promotion Conference
It was grandly opened in Jingdezhen, Jiangxi Province on September 9
Manufacturers join hands
Jointly create this training session and provincial linkage activities
Bring more feedback and services to new and old customers
New product empowerment Smart Win Terminal
Wrigley Tile Business School’s 13th Training
The lecturers at this training meeting are all from the Wrigley Ceramics headquarters. There are Mr. Wu Bintao, Wrigley Ceramics Marketing Manager, Ms. Gao Xing, Application Department Manager, Ms. Zhan Yanyan, Operations Manager, Mr. Zhou Feng, Customer After-sales Manager, and Mr. Hailang, Customer After-sales Manager. I believe they will bring us something different!
Wu Bintao, Wrigley Tile Marketing Manager
First of all, Manager Wu of Wrigley Tile Marketing Department brought to everyone the course "The Power of Brand", sharing Wrigley's newly upgraded brand culture and positioning with the students; and expounding Wrigley Tile's annual layout in terms of brand promotion. How to improve the brand's influence on the terminal, and explained the brand's latest public relations work and terminal assistance to the students!
Ms. Zhan Yanyan, Operations Manager
In order to allow the sales elites at the terminal to better master product knowledge, Manager Zhan will bring us the "Product Marketing" course. First, he will sort out the product matrix of Wrigley Ceramic Tile's full category, and secondly, our product structure. Reorganize the positioning and refine the functional upgrades of series products and process upgrades to help terminal sales better understand the products and Wrigley ceramic tile functional products, and use product advantages to assist terminal sales!
Gao Xing, Wrigley Tile Application Department Manager
As a terminal sales elite, how to introduce Wrigley ceramic tile products to customers? The sales experience of lipstick brother Li Jiaqi confirms the importance of professionalism. Combined with this new ceramic tile product, from the perspective of design and application, the selling points are refined to make Terminal personnel have a complete set of product speaking skills, allowing terminal personnel to more professionally present the product features and value of Wrigley tiles to customers. Manager Gao showed the design matching and exhibition hall style matching of Wrigley ceramic tiles to the terminal students, providing the students with reference value in future sales.
Mr. Zhou Feng, Customer Sales Manager
Customer after-sales service manager Mr. Hailang
Service has always been one of the most important aspects of the marketing process for dealers. When solving some after-sales problems, it is inevitable that they will encounter difficult customers. Therefore, Mr. Ren, a senior ceramic tile after-sales training instructor, brought the course "Tile Production Process" to students to deepen their understanding of the product.
How to allow customers to lay large slabs better after sales? Manager Zhou, the ceramic tile after-sales manager, shared the "Precautions for Large Slab Laying" course, explaining in detail the communication methods and skills with customers and construction masters, so as to achieve more peace of mind. It saves the trouble of laying large boards and brings consumers a more worry-free decoration experience and more considerate services, thus gaining a good reputation from customers.
Final exam
In order to allow students to consolidate today's learning results, a 30-minute exam session was added to this training. After the whole test, all the students held the determination of "If you don't pass the test, you won't leave the get out of class" and worked hard to face the test seriously.
Issue completion certificate
Finally, each team of students came to the stage to receive the "completion certificate" and officially graduated. This training fully affirmed the performance of the trainees during the training period, and the trainees are full of confidence in the next provincial-linked sales!
Consolidate product knowledge and smelting professional team
Factory Learning Tour
You have to get to the root of everything you do, and truth comes from practice. Only by understanding the essence of a thing can we better understand its value and play its role. On the morning of September 10th, the students set out with excitement to the Wrigley Ceramic Tile Factory to visit the exhibition hall and watch the ceramic tile production process, witnessing the birth of ceramic tiles one by one. Let the students have a clearer understanding of the strength of Wrigley Tile, and be more convinced of the future development of Wrigley Tile, and strengthen their determination to advance and retreat together with Wrigley Tile in the future!
920 Brick Building Love Peace of Mind GO!
Wrigley Tile's nationwide and provincial-level joint large-scale promotional activities
New marketing, new journey, new leap
Mr. Cheng Zhen, General Manager of Tile Business Department
Mr. Cheng, the general manager of the ceramic tile business department at the headquarters, came to our regional meeting and put forward five requirements for the Jiangxi-Anhui linkage: a high degree of focus on brands, products, channels, stores, and markets; optimizing product structure and unifying store images; proactively Attack and innovate marketing methods; strengthen training and improve professionalism; revitalize the market and upgrade profit models. He expressed that he would actively stand at the forefront of the market, take the initiative to attack, and win the battle in 2020!
Gan and Anhui Regional Marketing Report
Mr. Wu Yongqiang, Manager of Tile Jingdezhen Marketing Center
Manager Wu, manager of Ceramic Tile Jingdezhen Marketing Center, explained the "Ganxi-Anhui Regional Marketing Report" and carried out accurate positioning marketing explanation and analysis by reporting on store conditions in major regions of Jiangxi and Anhui. In addition, the work content of the Jingdezhen Marketing Center is planned for the next few years, which is rooted in terminals, accelerating the upgrade of terminal exhibition halls, building benchmark A6 image stores, strengthening brand symbols; simultaneously cultivating channels, strengthening the construction of home decoration channels, and developing diversified investment!
Sharing from dealers in Gansu and Anhui regions
Through provincial linkage activities, communication and exchanges among various regions will be strengthened, experience shared, and common progress made. Dealers in Jingdezhen, Jiujiang, Tongling, Ji'an and other regions shared with us their store operation experience in home decoration, community and other aspects, expressing the importance of home decoration development, design and marketing, team building, and brand trust to the rapid growth of stores.
Group of manufacturers in Jiangxi and Anhui regions
Then entering the important part of the meeting, the success of the event cannot be separated from the strict execution of the planners. Ni Xuan, the planner of the Wrigley Ceramics Marketing Department, explained the plan and execution division of labor for this Jiangxi-Anhui provincial linkage event, and announced Activity targets and tasks in various regions of Jiangxi and Anhui.
During the meeting, Cao Yu, head of the marketing department of Jiujiang Wrigley Ceramics, was invited to share his market operation experience with the students. He mentioned the importance of after-sales tracking and the relationship between the three workers.
Sign military order
Group oath
The final oath reflects the spirit and morale of the warriors from all major regions of Jiangxi and Anhui who vowed to complete the event mission without moving forward. Under the leadership of Ni Xuan from Wrigley Ceramics Marketing Department, all participants swore an oath for this provincial-level linkage between Jiangxi and Anhui with high morale and enthusiasm, expressing their confidence in the victory of this event. Finally, we took a group photo session to record this sacred moment!
(This article is provided by the enterprise)
