On the morning of June 18, 2020, the signing ceremony for Konka New Materials Panshi to enter the China Ceramics Headquarters was held grandly in the conference room on the third floor of the China Ceramics Theater.
Mr. Yin Hong, Secretary General of Foshan Ceramic Industry Association, Mr. Huang Junyong, General Manager of Jiangxi Konka New Material Technology Co., Ltd., Mr. Zhang Lipeng, Executive Vice President, Mr. He Hongwei, Financial Director, Mr. Luo Yunhai, Operations Director, Ms. Zhang Xia, Purchasing Director, Operations Ms. Yi Qian, manager of the management department, Mr. Zuo Rui, design manager, Ms. Tang Jieming, general manager of operations of China Ceramics Headquarters, Ms. Yuan Meiyan, investment director, Ms. Liu Yi, marketing manager, and Ms. Qu Yanhua, investment manager attended the signing ceremony and were on-site. Friends from the media witnessed the powerful alliance between Konka New Materials Panshi and China Ceramics Headquarters.
Jiangxi Konka New Material Technology Co., Ltd. is the core component of Konka Group's environmental technology industry. It is a domestic advanced and large-capacity nano-microcrystalline stone manufacturer. It has one kiln (furnace) and two lines (production lines) and is the first in the country to apply cutting-edge technology to production. At the same time, Jiangxi Konka New Material Technology Co., Ltd. is currently the first company in the country to produce third-generation nano-microcrystalline stones. Nano-microcrystalline stones are exported to more than 50 countries and regions around the world, including Brazil, India, and the United States. Region, the market share is far ahead. Jiangxi Konka New Materials' nano-microcrystalline stone is currently mainly used as high-end building materials in high-end hotels, office buildings and other tooling markets as well as high-end kitchen and bathroom fields.3D inkjet microcrystalline jade slabs come in a variety of colors and provide a natural visual enjoyment. It is widely favored in the high-end industrial decoration and home decoration industry.
Huang Junyong, General Manager of Jiangxi Konka New Material Technology Co., Ltd.
General Manager of Jiangxi Konka New Materials Technology Co., Ltd. Huang Junyong introduced to everyone that the production of Konka's new material nano-microcrystalline stone products is not only different from ordinary ceramics in raw materials, but also the production process and preparation principles are also very different. The production process of Konka New Materials' nano-microcrystalline stone is in 1600 The raw materials are melted into a slurry in a special kiln at high temperatures. After entering the 320-meter-long crystallization kiln, the molecular structure of the raw materials is rearranged. After crystallization and nucleation, new crystal nuclei grow and then fission into new crystal phases. structure. Konka New Materials·Panshi is a brand new brand launched by Konka New Materials in 2020and market development strategy. Itwill adhere to the principles of focus, single-mindedness and professionalism to create Richer product lines and production lines, expanded use scenarios, and strive to become the first brand in the nano-microcrystalline industry.
Tang Jieming, general manager of operations at China Ceramics Headquarters
Tang Jieming, general manager of operations at China Ceramics Headquarters, said, Based on the rich and comprehensive product layout of Konka Group, we look forward to seeing more displays integrating products from various industries at the Konka New Materials·Panshi Exhibition Hall, bringing you a new experience. Consumer experience has been increasingly emphasized in recent years, and China Ceramics Headquarters has also been emphasizing that the role of the exhibition hall should be multi-functional. In addition to its display function, the exhibition hall of China Ceramics Headquarters should also become a brand experience center, office headquarters and a scene for user interaction. I believe that Konka New Materials Panshi can combine Konka Group’s existing diverse and rich innovative products to create an exhibition hall with richer functions and provide the industry with more inspiration for space display.
Yin Hong, Secretary General of Foshan Ceramics Industry Association
Yin Hong, Secretary General of Foshan Ceramics Industry Association It is believed that the entry of Konka New Materials Panshi is a positive positive flow in the industry, and innovation drive is the essence of high-quality development of the industry. At the same time, Secretary-General Yin recognized the third-generation nano-microcrystal stone production technology developed by Jiangxi Konka New Materials Technology Co., Ltd., and expressed his expectations for Konka New Materials Panshi products. Only with strong partners can we go further. Secretary-General Yinbelieves that China Ceramics Headquarters can use its strong industry influence, service capabilities, and channel management capabilities to gather momentum with Konka New Materials and Panshi to create a better future.
Signing session
Media interview session
Why did Konka New Material Technology Co., Ltd. choose to enter the China Ceramics Headquarters?
Mr. Huang:The main market of Jiangxi Konka New Material Technology Co., Ltd. since its establishment is in the international market. Choosing to establish the global marketing center of Konka New Materials at China Ceramics Headquarters is in the hope of relying on the platform of China Ceramics Headquarters to help Konka New Materials Panshi open the domestic market and create a more comprehensive global market.
When is the exhibition hall of Konka New Materials at China Ceramics Headquarters expected to open? What is the design concept and style of the exhibition hall? Can you tell us a little bit about it first?
Mr. Huang< span style="background-color:#fafafa">: Konka New Materials Panshi Exhibition Hall will start renovation this month. One of the key points of our exhibition hall design is: experience. Experience the product innovation of the entire Konka Group. In our exhibition hall, you can not only experience the products of Konka New Materials Panshi, but also the latest TV technology and space system temperature control and lighting control technologies of the Konka Group. The exhibition hall style of New Material·Panshi will also be designed by combining the three characteristics of modern style, technological sense and super experience.
Mr. Huang, can you talk about your brand vision for the company and the plans for the second half of this year? A brand marketing plan?
Mr. Huang：The brand vision of Konka Group is: exquisite products, wonderful life . The brand vision of Konka New Materials is the same, but there will be an extension, which is: Create home products with the ultimate feeling. Provide customers with the ultimate experience. This year, Konka New Materials' brand marketing will be based on overseas markets and explore the domestic market. We have full confidence in Konka New Materials and believe that it can become a product that can "replace" stone at the top and ceramics at the bottom.
Konka New Materials’ nano-microcrystalline stone is mainly used in the tooling market and high-end kitchens In the sanitary field, does Konka New Materials have any plans for the development of tooling channels?
Mr. Huang:The tooling market is a market segment that Konka New Materials plans to delve into this year. Konka's internal goal is to be an agency for retail and engineering. The projects currently contracted by Konka New Materials include: Zheshang Bank nationwide outlets, Chengdu Metro Line 3, Shijiazhuang Metro, etc. In terms of real estate, we have successfully entered R&F Properties’ list. Konka New Materials' nano-microcrystalline stone products are mainly used in exterior walls, floors, bathrooms, countertops, etc.
China Ceramics Headquarters is positioned as a gathering place for high-end ceramic bathroom brands. Does the entry of Konka New Materials mean that the positioning of China Ceramics Headquarters will change and it will expand more into the field of materials?
Mr. Tang:In Chinese Ceramics In the past 12 years since the establishment and development of the headquarters, we have achieved the development of many park brands with "ceramic bathroom" as the core. However, as the market changes and the industrydevelopment, we are also always pursuing more multi-dimensional development. The entry of Konka New Materials this time and the previous introduction of other brands are the process in which we are constantly trying to find more directions for development. New materials, pan-home furnishings, etc. are all directions we will continue to try.
Just mentioned the product advantages of Konka New Materials: it can "replace" stone, The following can "replace" ceramics. Can Mr. Huang share with us the differences or advantages of Konka's new materials compared with stone, ceramics and even rock slabs? Are there more possibilities for application scenarios?
Mr. Huang:2014Nian KangjiaxinThe third generation of nano-microcrystal materials has begun mass production. Konka New Materials' third-generation nano-microcrystal stone is a work that combines the advantages of the first and second generations and eliminates the shortcomings of the first two generations. The feel and texture are gentler and more uniform, with fine grain texture, and the whole body is as white as jade. In 2018, Konka New Materials’ third-generation nano-microcrystalline stone inkjet board was launched. It combined the industry’s mainstream inkjet underglaze colors with independently developed low-temperature and high-density glaze formulas to customize Italian-specific wide-board inkjet boards. machine and built a 960-meter-long production line for successful mass production. The main product direction of Konka New Materials is the building materials sector. In the future, we will also focus on three areas, namely building materials, decorative materials and special materials.
There is no doubt about the quality of Konka new materials, but for ordinary people , will the price be close enough to the people? At the same time, I would like to ask Secretary-General Yin whether Konka’s new materials will feel like a crying wolf? What’s your opinion on Konka’s new materials?
Mr. Huang:Compared with ceramics, Konka new material products will have a stunning feeling, because Konka new material products are infinitely close to jade, with a transparent texture, a thickness that can reach 60mm, an even infinite length, and a delicate texture. As for the price, we do not deny that it will be slightly higher than ordinary ceramic products, but compared with high-end ceramic brands, our prices will be lower, or even much lower. Konka Group has 40 years of experience in manufacturing, relying on this rich experience. , Konka New Materials can effectively control manufacturing management and cost control. Therefore, we still have great advantages in terms of price.
Secretary-General Yin: Konka’s new materials are not so much a cry of wolf as an opportunity. This is the same as the emergence of rock slabs. Strictly speaking, rock slabs are neither ceramics nor stone. But now it seems that rock slabs are not only developing better and better, but also bringing new vitality to both ceramics and stone. I believe that Konka’s new materials will, like rock slabs, provide more possibilities for ceramics and even the entire industry.
It is understood that China Ceramics Headquarters has certain resources in terms of designers. At the same time, Konka New Materials' products have strong design and application capabilities. Will the two parties strengthen cooperation in the designer channel in the future?
Mr. Tang:This is for sure. Based on our many years of cooperation and observation with designer channels, designers first like products that are good. Mr. Huang just introduced us in detail about Konka’s new materials. I believe everyone has a certain understanding of the product features and performance of Konka New Materials. The second point is: for tooling projects, in addition to products, the entire project includes after-sales, installation, transportation, etc. A series of service guarantees are very important. Konka New Materials' intention to develop tooling channels shows that Konka New Materials is very powerful in related aspects. Konka New Materials' presence is expected to provide designers with a better solution. The rich experience space provides designers with more choices in material selection and design. China Ceramics Headquarters will also provide more powerful channel resources and activity support for Konka New Materials’ cooperation in designer channels. < /span>
Looking forward to Konka New Materials Panshi with strong technical backing The park ecology of China Ceramics Headquarters adds more diversified elements to provide different ideas for the development of the building ceramics industry!
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