On the afternoon of May 28, Changan Ceramics Brand held a grand "Chang'an·China Good Craftsman Launching Ceremony and Press Conference" in the conference room on the third floor of the Foshan Marketing Headquarters. China Building Materials Circulation Luo Yuequn, secretary-general of the home improvement committee of the association, Tan Xiaowen, general manager of the General Enterprise Marketing Center, Liu Zhiming, general manager of Changan Brand, Liu Xiaolei, general manager of General Brand, Lu Jiakang, deputy general manager of Changan Brand, Jiang Yun, marketing director of General Enterprise, Zhan Dingfeng, marketing project director of Zhili Power Leaders and craftsman representatives gathered together for a grand event.
▲Conference site
Under the sudden attack of the epidemic in 2020, all walks of life around the world are facing new challenges, and the construction and ceramics industry has also been affected. Looking at the current industry turbulence and market sluggishness, how can brands stand on the current moment and deliver answers that satisfy customers and partners? It is also an issue that Changan Ceramics needs to seriously consider, and the Changan China Good Craftsman activity is the answer sheet submitted by the brand in 2020.
Chang'an·China Good Craftsmen activity is a key project of Changan Ceramics brand throughout the year. It is organized by the Home Decoration Craftsman Grade Review Committee of China Building Materials Circulation Association and the Home Decoration Committee of China Building Materials Circulation Association. Hosted by Changan Ceramics and Zhili Marketing, the brand also invites customers to participate in the launch ceremony through live video.
Chang'an China Good Craftsman Launching Ceremony and Press Conference< /span>
▲Luo Yuequn, Secretary General of the Home Decoration Committee of the China Building Materials Circulation Association, delivered a speech
Secretary-General Luo said in his speech that the China Building Materials Circulation Association’s Home Decoration Craftsman Grade Evaluation Committee is the first “national” organization in the industry that specializes in home decoration craftsman grade evaluation. The association and Changan Ceramics launched the "China Good Craftsmen" national campaign, jointly developed the craftsman area, and drove the craftsmen group to improve their level in order to provide high-quality decoration services for the brand. At the same time, it empowered dealers to develop craftsman resources, comprehensively innovate new terminal operation models, and promote A new round of development in the industry.
▲Tan Xiaowen, general manager of Jiangjun Enterprise Marketing Center, delivered a speech
In his speech at the meeting, Mr. Tan first extended a warm welcome to the guests attending the meeting and the dealer representatives who watched through the live broadcast. He also expressed that under the new epidemic issue, the brand must Continuously cultivate internal skills, achieve systematic innovation and adjustment, and more importantly, conduct in-depth co-creation with agents and partners to create new value. This time, Changan Ceramics' "Chinese Good Craftsmen" serves as a new development platform for the brand, both for the brand and for distribution. For businessmen, it is a win-win start for the foreman.
Strategic Deployment of Changan Tile China’s Good Craftsmen in 2020
▲Liu Zhiming, General Manager of Changan Brand
Share the strategic deployment of Chang'an·China Good Craftsman Activity
At the meeting, Liu Zhiming, general manager of Changan brand, released the strategy of "Chang'an·China's Good Craftsmen", deeply analyzed the internal factors of Changan brand's craftsman channel operation, and also announced in detail the brand's " "Recruiting millions of craftsmen and distributing tens of millions of funds" activity planning, overall activity process, implementation details and methods of spreading fission, comprehensively explaining the highlights of the activity and channel operation methods. Mr. Liu expressed that he hopes to establish a deep cooperative relationship with craftsmen through the "Chang'an·China Good Craftsman" activity, accumulate "craftsman traffic pools" in various places, and deepen the craftsman channels to empower dealers across the country to bring sales to terminals and realize the transformation of channel resources. .
▲ Zhan Dingfeng, Marketing Project Director of Zhili Power, introduces the Artisan Mini Program
Chang'an·China Good Craftsmen activity uses the WeChat applet to achieve fission communication. Director Zhan introduced in detail the content of each major section of the applet and how to realize the operation of fission sharing, which is simple and beautiful The unique interface and easy-to-operate design made on-site participants quickly become familiar with the use of the mini program.
Chang'an China Good Craftsman Launching Ceremony and Press Conference< /span>
▲Chang'an·China Good Craftsman Launching and Mini Program Release Ceremony
Witnessed by the foreman’s representative, the Changan China Good Craftsman Launching and Mini Program Release Ceremony ended successfully with the launch of Secretary-General Luo Yuequn and Changan Brand General Manager Liu Zhiming. The successful holding of this press conference means that the brand's "Chang'an China Good Craftsman" campaign has been fully launched, entering a fission period of online communication, opening the valve of the "craftsman flow pool", and preparing for the future.
▲Group photo of Changan·China Good Craftsmen Launching Ceremony
As the saying goes: Those who have craftsmen will have channels, and those who have channels will win the world.
Believe that with the help of online smallProgram and the national platform of the China Building Materials Circulation Association, the Changan ceramic tile brand will realize the integration of craftsman resources across the country, empower the development of terminal dealers, create a win-win situation, and promote a new round of brand development.
