China Ceramics Network News Using design to drive sales and promote the upgrade of terminal marketing services is an important part of Itetao's 2019 "Riding Trends and Advances" strategic plan.
On the afternoon of September 20, the third round of expert review of "Italo's First National Terminal Design Competition" was successfully held at the headquarters. Foshan Interior Design Association, HLD Hailin International Design, Fengpin Design, Foshan Environmental Design Association and many other authoritative organizations, Tencent Home, NetEase Home, China Ceramics Network, Ceramic Industry News, Chinese Designers Network, Today's Design and other mainstream The media, together with senior executives from Italo headquarters, witnessed the birth of the gold medal winner.
Hundreds of works, over 17,000 clicks and 11,000 votes
This competition is initiated by Itetao headquarters and is open to terminal designers across the country to participate. Qiu Minghua, brand director of the Market Management Center, said that since the event was launched on August 28, hundreds of works have been received from all over the country. The second round of public voting attracted a total of 17,000 clicks to appreciate and 11,000 people to vote.
Today, a cumulative calculation will be carried out based on the weight of 0:3:7 (Headquarters Design R&D Center: Public Voting on Public Accounts: Headquarters Jury), and the top ten works in the competition will finally be determined.
Design-driven sales terminal marketing upgrade
Luo Yihui, brand general manager of Itetao Business Unit, said that in 2019, Itetao held a number of "Special Design and Marketing Training Camps", led by the headquarters, and conducted three-day training on the national terminal store shopping guide business and resident designers. Two nights of practical training comprehensively improved the design level of terminal designers.
This time, we hope that through the National Terminal Design Competition, we can promote mutual exchanges between terminal designers and recognize designers and stores with excellent design capabilities and professional levels! With this,Promote the design-driven sales process, enhance dealer confidence, and increase their emphasis on customized design in sales!
Comments from authoritative experts and witnessed by mainstream media
On-site expert review, voting based on the six dimensions of "concept innovation, product application, lighting and color matching, rationality of space layout, overall space soft decoration matching and market space".
Tan Rongtian, vice president of the Foshan Interior Design Association, commented on the spot. He believed that the modern market tends to European style, light luxury, and new Chinese style, but the work No. 5 comes from "Modern Chinese Style" in Jinzhong, Shanxi, and has a strong regional character. It incorporates a lot of symbol styles. It looks traditional at first glance, but also very fresh. It actually has a lot of market space in China. If the product can adhere to the traditional style, it should be taken seriously as a model house.
Zhang Hailin, founder, creative director & executive director of HLD Hailin International Design, has many works that attracted him. For example, in the work 18 "New Chinese Style Home Space", the landscape paintings on the background wall are creative, and the lighting and overall texture give people imagination; in the work 21 "Modern Style-Mr. Xin", the overall layout is coordinated, the girl's room is romantic, and the floor tiles have very texture I like it. There is a touch of gold in the texture of all the tiles, which extends the matching. There are warm colors in the cold colors, so it is very noble.
Zhang Aibin, chairman of Guangdong Fengpin Decoration Engineering Co., Ltd. and chairman of the Tao Wei Association of Foshan Interior Design Association, believes that the works on site can show the terminal designers’ understanding of Yitao’s products. They understand Yitao’s products. Very thorough understanding of the product and able to apply the tile material just right.
Ceramic tiles are the soul of home decoration. In the front-line application section, terminal designers use ceramic tiles to give the soul and tone of home decoration design. Work No. 22 "Low-key among Nobles", the space layout is simple but distinctive, and the application of ceramic tiles is outstanding. If the ceramic tiles are removed, the entire space will be featureless; Work No. 24 "Modern Home", the overall design uses ceramic tiles just right. The color system is accurate, and the on-site accessories and ceramic tiles are relatively comfortable to match, making it feel like home.
Editor-in-chief of Chinese Designers Network and judge of Mozi and Green Peace Awards, Yan Mo thinks that the vision of the post-90s generation is biased.Good work 5 "Modern Chinese Style". He said that after watching all the works, he was still impressed by works 9 "Japanese Style" and 15 "New Chinese Style - Flowers and Full Moon". They have their own characteristics and can be remembered.
Shi Xin, producer of "Today Design" magazine, member of CIID, and director of Foshan Environmental Design Association, believes that in the work 18 "New Chinese Home Space", the background wall echoes the floor pattern, the lighting is simple and linear, and the color matching Delightful for the eyes.
After fierce on-site judging, the results of the competition will be announced soon! Later, under the leadership of Zhou Yongen, director of the design department, and Chen Jintian, director of the product department, everyone visited the Light Luxury Museum of Itetao headquarters. From the renderings to on-the-spot experience, the real application of Itetao products gives a deeper understanding of the Itetao brand and product design concepts.
Mainstream media such as Tencent Home, NetEase Home, China Ceramics Network, Ceramic Industry News, Chinese Designers Network, Today's Design and other mainstream media jointly witnessed the birth of the gold, silver and bronze awards in this competition.
Huang Guoyi, deputy general manager of the Market Management Center, said that this competition focuses on the brand positioning and product positioning of Itetao, focusing on the designation of medium and large board products as the proposition of this competition. This year, Italto's entire terminal design service level has been significantly improved, from creativity, matching to product application understanding. I hope to serve the market with better products and better design levels in the future.
Qiu Minghua, Brand Director of the Market Management Center, said in a group interview with the media that now is the era when service is king. Itetao drives sales through design to improve service levels and product added value. This event also attracted the participation of co-designers. Through the pilot, we try to change the sales model and thinking model of dealers. This event is just the beginning, and the second and third sessions will be held next.
The overall list is out! The birth of gold, silver and bronze awards
After three rounds of fierce competition, the overall list of Itetao's first national design competition has been released! Work 10 "Blue Courtyard on the Waterfront" won the design gold award in this competition, and work 15 "New Chinese Style - Flowers and Full Moon" won the "Best Creative Award"!
Congratulations to the following award-winning works. Our prizes, trophies and certificates of honor will be awarded to the national winners as soon as possible!
(This article is provided by the enterprise)
