China Ceramics Network NewsFrom Laoganma to Yunnan Baiyao, and from Shuangmei to Harbin Beer, more and more Chinese national brands have stepped onto the world stage, showing their unique characteristics to the world Chinese fashion trends.
From September 4th to 6th, 2019 (New York local time), at the fashion show of the 2020 New York Spring and Summer Fashion Week, as a representative brand of new domestic products in sanitary ware, Hengjie Bathroom used innovative technology as "a trendy product" The design elements of the bathroom series cross-border Chinese designer brands launched fashionable national fashion clothing on the stage of the International Fashion Week, using a stunning cross-border national fashion show to show the world the innovative charm of China's intelligently manufactured new domestic products.
Behind the rise of the national trend is the strong attack of China’s intelligent manufacturing
2018 is known as the "first year of the national trend", with consumers rushing to "pay for feelings"; 2019 has become the year of the rise of the "national trend", with more and more domestic brands tapping into brand traditions Culture and history integrate fashion trends with new technologies that represent "intelligent manufacturing in China" and present them to the public in a new way.
In the first half of this year, Hengjie, as the first home furnishing brand to cross-border the Forbidden City IP, took the lead in launching the "one-of-a-kind" Chinese-style smart bathroom space series. This series integrates traditional national style elements and beautiful designs into modern bathroom products, draws inspiration from the palace aesthetics of the Song Dynasty, and skillfully uses and incorporates Chinese elements such as cranes, auspicious clouds, and water patterns. From true eaves bathroom cabinets and new Chinese-style shower rooms to Q9 smart toilets and Leoxy New Wing showerheads, the calm and elegant product shapes are embellished with noble and elegant rose gold colors, using Chinese elements to redefine the quality of Chinese family bathroom life, bringing Chinese flavor fully interprets and improves the aesthetics and quality of living space, and has repeatedly won the world's top industrial design awards such as IDEA in the United States, IF in Germany, and G-mark in Japan.
At this New York Fashion Week, Hengjie and fashion cross-border to play with the "national trend", bringing “The most popular" bathroom series is integrated with fashionable fashion brands. When models wear Hengjie's "most popular" clothing and appear on the international T stage, they seem to see unique Chinese elements and strong "national trend" culture Slowly moving from China to the world, it has set off a new wave of new Chinese fashion brands.
The answer to why Chinese brand crossovers have been widely discussed is that Chinese brands demonstrate the pioneering nature of Chinese culture through innovation and creation. Being on the world stage has never been the goal. Let the world see the rise of Chinese brands. It's a deeper reason.
Quality and intelligent manufacturing is Hengjie’s core strength in leading the national trend of sanitary ware
Today’s China has occupied an important seat in the world economic structure. As Chinese brands dominate the screen in foreign airports and bus stations, it also proves the growing influence of domestic products in overseas markets.
As one of the leading brands of domestic products for home furnishings, Hengjie participated in the International Fashion Week to showcase the charm of Chinese brands while also speaking out for the quality of new domestic products. For Hengjie, the high quality of products is the foundation of new domestic products, strong R&D and production capabilities are "hard power", and providing worry-free services to consumers is "soft power". The combination of the two is the real strength. The power of “new domestic products”. Hengjie insists on focusing on quality, continuous innovation, and advocating environmental protection, and is committed to improving consumers' quality of life through products and services, bringing the best endorsement to the new wave of domestic products and demonstrating the strength of China's intelligent manufacturing.
Let the world witness Chinese quality. What kind of surprises will Hengjie and other new domestic representative brands give us? With the rise of new domestic products, I believe that with the efforts of outstanding Chinese brands such as Hengjie, the intelligent manufacturing of domestic products will no longer follow suit. Domestic brands have the strength and ability to create new trends belonging to the Chinese.
(This article is provided by the enterprise)
