The invention of porcelain can be called my country's "fifth greatest invention". "Chinese porcelain" has been a special business card showing Chinese culture since ancient times. Even foreigners name "porcelain" after "China" to show their respect and admiration for Chinese culture. General Secretary Xi Jinping pointed out that cultural self-confidence is a more basic, broader, and deeper self-confidence, and it is a more basic, deeper, and more lasting force. Strengthening cultural self-confidence is a major issue related to the rise and fall of the country's destiny, cultural security, and national spiritual independence. Since the 18th National Congress of the Communist Party of China, cultural self-confidence has been repeatedly emphasized and many profound explanations have been made from the overall perspective of the cause of socialism with Chinese characteristics.
△Collection of Dongpeng Mingshan Ceramics Museum
Majiayao culture swirl fishhook pattern painted pottery basin< /span>
As a leading enterprise in China's building ceramics industry and a veritable "Chinese porcelain", Dongpeng Ceramics has always insisted on inheriting traditional Chinese ceramic culture during its 47 years of development. Since its establishment, it has shouldered the mission of national cultural rejuvenation and has been committed to "making Chinese ceramics respected by the world" for 47 years.
△Dongpeng New Headquarters Building< /p>
Focus47 years of ceramics
Dongpeng shows Chinese ceramic culture to the world
The world’s ceramics look to China, and Chinese ceramics look to Dongpeng. Dongpeng, which started in 1972, has been focusing on ceramics for 47 years. Based on China's more than 5,000 years of traditional culture, it takes inheriting and carrying forward the long and splendid ceramic culture as its corporate responsibility, which invisibly refreshes and improves the image of domestic products.
General Secretary Xi once emphasized in the report of the 19th National Congress of the Communist Party of China: "Culture is the soul of a country and a nation." New domestic products need to have a "Chinese soul". When many companies in China are "following foreign brands", Dongpeng not only chose a brand name that carries oriental culture and blood, but also integrated the beauty of traditional ceramic culture into modern ceramic products through technological innovation.
Dongpeng comes from Zhuangzi's "Xiaoyaoyou": There is a fish in the North Ming Dynasty, and its name is Kun. The Kun is so big that I don't know how many thousands of miles it is. It turned into a bird, and its name was Peng. I don't know how many thousands of miles there are on the back of a Peng. We are the Dapeng from the East, with the ambition to become a Peng, we fly fast and fight against the sky. This belief goes deep into Dongpeng's name and corporate pursuits, and also makes Dongpeng a true Chinese national brand.
Live by this and be good at it
Dongpeng Ceramics has been innovating for 47 years to break through and create high-quality domestic products
For 47 years, Dongpeng has been adhering to the principle of "Live by this and be good at it "The spirit of corporate craftsmanship has focused on building ceramics for decades and has developed into a leading enterprise in China's ceramics industry today. Starting from Foshan, based in China, exporting to overseas, step by step, while satisfying the development of its own enterprise, it also makes economic and cultural contributions to the development of the country and local areas.
△In 2017, Dongpeng was awarded the title of "Foshan Backbone Enterprise" by the Foshan Municipal Government. "Award, Dongpeng Holdings Chairman He Xinming accepted the commendation
△On June 21, 2019, He Xinming, Chairman of Dongpeng Holdings< /span>
Won the title of "Foshan Dacheng Entrepreneur"
On June 21, Foshan held the 2019 "Foshan·Backbone Enterprises" and "Foshan·Dacheng Entrepreneurs" publicity conference. He Xinming, chairman of Dongpeng Holdings, said "Foshan ·The honorary title of "Big City Entrepreneur". At the meeting, Secretary Lu Yi specifically pointed out that among the 20 "Foshan·Dacheng Entrepreneurs", entrepreneurs such as Mr. He Xinming, Chairman of Dongpeng Holdings, represent the backbone of the transformation and upgrading of Foshan's traditional industries. They are unswervingly promoting Enterprise innovation and development, green development and become a leader in the industry.
At the beginning of reform and opening up, He Xinming, chairman of Dongpeng Holdings, graduated from university and was assigned to Shiwan Dongping Ceramics Factory. In 1994, Shiwan experienced a once-in-50-year flood. The workshop production equipment was almost scrapped, and the chance of resuming production was close to zero. He Xinming, who was the director of Dongping Factory at the time, was appointed to lead the team to take over the failing Huatai Ceramics Factory and re-established Shiwan Dongpeng Ceramics Factory.
Under the leadership of He Xinming, Dongpeng, which was in a state of debt and loss, began to build a pioneer in ceramic entrepreneurship in the following years. It not only hired creative companies to introduce corporate CI systems and joint-stock systems reform. From this moment on, the majestic and heroic image of "Dapeng flying towards the sun" became the symbol of Dongpeng.
At the same time, Dongpeng, which has invested heavily in scientific research and development, began to continuously upgrade its products on the road of independent research and development. Whether it is the golden flower beige series that leads the fashion trend of "the whole country is yellow", or the Dongpeng original stone series that constantly refreshes the new heights of ceramic tiles, or the black technology products Dongpeng air purification bricks launched in 2018, etc., Dongpeng creates domestic products. The high-quality products are very in line with the needs of consumers.
△Dongpeng Tile-Air Purification Brick Poster
After 47 years of perseverance, under the leadership of Chairman He Xinming, Dongpeng adheres to the corporate craftsman spirit of "living on this and being good at it", with the spirit of "persistence The original intention of "becoming a national brand and being the first brand if we want to do it" has developed into a Chinese national brand of architectural ceramics in China and even the world, creating high-quality domestic products with ingenuity.
(Enterprise feed)
