Thirteen-year-old Guangzhou Design Week
What does it look like in the eyes of the outside world?
Youthful and vigorous
Vibrant and ready to go
…
These idioms highlight Guangzhou Design Week
Has strong development power and unlimited possibilities
There must be something behind it< /p>
We examine ourselves in constant exploration and positioning
Today it is time for Guangguang to introduce his latest self
Guangzhou Design Week was born in 2006 under the leadership of the Guangzhou Municipal People's Government , is Asia's premier design industry event and the first annual design business event endorsed and simultaneously promoted globally by the "United Nations of Interior Design" - the International Federation of Interior Architects/Designers (IFI).
Since its birth, Guangzhou Design Week has firmly put forward the " Promoting design through commercialization” is the first operating principle such as “365+3 (days)”, “Design + Brand” (D+B, Design + Brands), “International Brand China Market Incubator”, “Designer Channel Promotion Service Provider” and a series of design promotion and brand marketing activities The unique B2B business operation model in China has proudly become an accurate and effective demand interactive business platform that cannot be ignored for domestic and foreign designer groups and their associated developers, manufacturers, contractors, brands, distributors and other professional fields. .
In the first 10 years, as China’s economic growth model changed from “ From "Made in China" to "Created in China", Guangzhou Design Week has gone through a public journey from awakening the whole society to "Win in design" and "Design creates value" Awareness, to sound the clarion call for the entire industry to "voice for Chinese design", the road to vigorous development. In the next 10 years, Guangzhou Design Week hopes to use all-round, cross-disciplinary and international efforts, with the operating concept of "new model, new business format, new platform" and the focused approach of "designer product manager" to strive to achieve " The goal and mission of "Design drives industrial upgrading". In the next 20 years, the next 30 years, the next 40 years... we will continue to promote the integrated development of upstream, midstream and downstream resources in China's design industry.
As the most valuable design industry resource operation platform in China, Guangzhou Design Since its establishment, Guangzhou Design Week has focused on the growth of the designer group and the development of channel value. After more than ten years of innovative development, Guangzhou Design Week has continued to focus on the "design selection, honor inventory, learning and improvement, vision expansion, and industry docking" of the designer group. In order to meet the needs at all levels, the four major operating systems of "Exhibition + Awards + Forum + Study Tour" have been gradually formed.
Exhibition System
At present, the "exhibition" has becomeChina's largest and The "Design + Material Selection Expo"has the largest number of participants, the widest influence, and the highest degree of internationalization. As early as 2011, it was selected as one of China's top ten brand exhibitions.Guangzhou Design Week has made great achievements in promoting the docking and cooperation between designers and brands; at the same time, Guangzhou Design Week continues to move closer and integrate towards cross-border, art, and pioneering nature, using design to promote industry optimization and upgrading, and has launched a series of products that have received much attention in the industry. The eye-catching series of themed curatorial projects such as "Design China, Creativity 101 Project, Urban Art Direction, Future Artists, Global Design Gallery" continue to lead the development of the design industry.
Award System
The "award" system has successfully created the industry-renowned "Red Cotton" Award, China Design Star, 40under40 Outstanding Youth in Chinese Design, China Urban Design Business Card, Chinese Design Leader List, China's Top 100 Home Furnishing Designers, Her Design Award, Golden Living Award, China New Commercial Space Award, China New Real Estate Design Award", etc. Brand awards for design, real estate, and commercial parties. It is also the authorized operating agency for the Greater China region of many Asia-Pacific and overseas awards such as APIDA Asia Pacific Interior Design Awards.
Forum System
The "forum" system is based on design trends, color research, In the fields of real estate interaction and industrial upgrading, we have cooperated with domestic and foreign professional organizations to build the "N3 Leadership Forum, IDF International Design Forum, ICS International Color Design Conference, China New Real Estate Design Conference, WYDF World Young Designers Forum, International CMF Design Conference, FA Asia Soft Decoration Trend Conference" and other series of special events.
Study tour system< /strong>
The “study tour” system relies on Guangzhou Design Week’s extensive domestic and foreign design Resources and "Interior Design United Nations" IFI's membership advantages in 110 countries and regions around the world provide designers with short-term design training, exchange and inspection opportunities; the countries and regions currently covered are:The United States, the United Kingdom, Germany, France, More than 20 countries and regions including Spain, Denmark, Sweden, Netherlands, Italy, Canada, Australia, Czech Republic, Austria, Japan, Singapore, Dubai, India, Vietnam, Taiwan, Hong Kong and Macau, and jointly include "< strong>Bauhaus University in Germany, Politecnico di Milano, Chelsea College of Art in London, University of Lyon in France, NCS Color School in Sweden, Scandinavian School of Design in Denmark, University of Macauand other design schools and institutions at home and abroad Developed a number of short-, medium- and long-term cross-cultural practical professional courses in interior design and related fields.
In 2019, the first designer immersive life experience reality show - "Design Master" was launched 》.
Nowadays, Guangzhou Design Week covers the country through the establishment of The "Guangzhou Design Week Global Partner Alliance (GIA)" operates in more than 100 cities and dozens of overseas countries and regions. Every year, dozens of series of projects around its "exhibitions + awards + forums + study tours" will be held in China It holds more than 1,000 various themed events and large-scale exhibitions, and completes daily interactions with more than 1 million designers and related professional groups every year. And it has been spread to a wider audience of more than 10 million through the Guangzhou Design Week New Media Agency, self-media and cooperative media matrix.
Guangzhou Design Week hopes to continuously iterate and upgrade the "exhibition + awards + The "forum + study tour" operating system comprehensively promotes the growth of designers, and at the same time helps brands complete business interactions and cooperation with designers in the process, achieving "Design drives industrial upgrading, and industry achieves design value >" development model has been implemented, and ultimately through the interactive development of "design + industry" to meet the needs of owners and realize a better life for Chinese residents!
(Photo and text source: Enterprise)
